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Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer information about the benefits and risks of each. To help you make the best choice possible, we have painted the differences between mobile app and mobile Web in black and white: Use mobile apps for engagement; use mobile Web for reach.
Mobile apps provide unique functionality, while mobile Web is best for a wide variety of devices and broad audience appeal. In practice, the path to this decision (app versus Web) is very nuanced. Development leaders must ask the right questions during the customer experience design phase to ensure downstream technical compatibilities. By conveying the appropriate pros and cons of each approach, technical experts will enable the design rather than act as a bottleneck.
Regardless of the decision to leverage mobile apps versus mobile Web, technology leaders must be prepared for two major shifts that will dictate long-term digital experience success: four-tier architecture and Agile. Four-tier engagement replaces desktop Web's three-tier model to enable greater fluidity between systems of record both behind, and outside of the firewall. Agile development will provide development teams with the organized approach to meet faster cycle times while learning to iterate against evolving customer experience priorities.
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Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer information about the benefits and risks of each. To help you mak
Traversing the mobile app dev technology landscape is challenging — particularly in light of different mobile development approaches, the range of infrastructure capabilities, and the development skills that different solutions require. Many up-and-coming
The mobile computing revolution rivals the move from monolithic systems to client-server in the 1990s. Similarly, we're seeing massive architecture changes as companies modernize the way they build applications. Modern experiences require omnichannel clie
Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a high percentage of mobile needs via the mobile Web. But opt
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