Answer engines such as ChatGPT, Claude, and Perplexity are steadily disrupting shopping journeys. Consumer interactions are transitioning to dynamic commerce — a strategy that combines real-time consumer data and system data to adapt and contextualize unauthenticated experiences for the consumer. This webinar guides digital leaders through the three playbooks that can capture new top-line growth in 2026.Key takeaways: Learn the anatomy of a dynamic product experience record.Understand three playbooks that guide dynamic commerce.Understand the content and operations tenets to prepare for dynamic commerce correctly.Target audience level: intermediate

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for technology infrastructure and operations.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for software development.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

End-to-end automation means different things to different people. At its narrowest, it’s going from compile to staging. More broadly, it can encompass the entire software development lifecycle, from collecting requirements to eventual retirement of the product and the infrastructure it runs on. Join Naveen, Chris, and Andrew to learn where to best end — and start — your automation journey.Key takeaways: Learn what end-to-end automation means.Discover how to redefine the boundaries of automation.Target audience level: intermediate and advanced

What do customers really want from personal mobility? The answer goes far beyond vendor-specific or tech-centric solutions. From sustainability concerns to shifting mobility patterns and rising customer expectations, the landscape is evolving fast. Together, we dive into how connectivity, automation, shared use, and electrification are reshaping ecosystems — and why the future belongs to those who embrace collaboration and broader market opportunities.Key takeaways: Learn how consumers of mobility think about it, and its role in their lives. Explore the disconnect between mobility providers and consumers.Hear examples of getting it right.Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for consumers.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for public sector and government.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for B2B marketing, sales, and productKey takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

The CX function can sit in many places on an org chart, and determining its proper location requires evaluating many complex variables. There's no common wisdom on one perfect spot where it can be successful, but there are many questions that can help you identify where the CX function should sit in your organization — or validate its current location.Key takeaways: Learn about the key variables that affect the CX function's success and can help identify its ideal location.Get introduced to Forrester's "Workshop-In-A-Box," which will help you determine where the CX function should sit in your organization.Target audience level: all levels