Webinars

Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Embark on a journey through the data renaissance fueled by AI in this captivating panel discussion. As organizations increasingly harness the power of AI, they are also unlocking the potential of their vast data reserves, revolutionizing the way data is collected, analyzed, and utilized. Our panelists discuss how AI technologies, such as machine learning and natural language processing, enable organizations to extract insights from structured and unstructured data sources. Key takeaways: Learn how AI can change the way data is collected, analyzed, and utilized. Understand how machine learning and natural language processing allow enterprises to extract insights from structured and unstructured data. Explore how AI will augment traditional data management tools and processes. Target audience level: all levels

Sudha Maheshwari

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Jayesh Chaurasia

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Noel Yuhanna

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Indranil Bandyopadhyay

 

In this webinar, we discuss key findings and recommendations from our latest application security research.Key takeaways:Learn about key trends in application security attacks, leadership priorities, and budgets.Discover which application security technologies are at the top of the list for adoption in the coming year.Explore steps you can take to level up your application security program.Target audience level: all levels

Janet Worthington

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Sandy Carielli

 

Sixty-four percent of organizations store and process between 100 TB and 5 PB of data, and 58% of that data is unstructured. Yet only 16% of organizations report processing unstructured data as one of their top data or analytics initiatives. In this webinar, we look at research from “The Forrester Wave: Document Mining And Analytics Platform, Q2 2024” and “The Forrester Wave: Text Mining And Analytics Platform, Q2 2024.” Join us to learn how Forrester researches this important market segment, including its key technologies and leading vendors.Key takeaways:Understand the differences between document mining, text mining, and analytics technologies and their vendors.Learn where ML and generative AI are adding value to document and text mining and analytics and where knowledge-based technologies are still a better fit.Discover three actionable recommendations to help you jumpstart your document mining, text mining, and analytics initiatives.Target audience level: all levelsVendors: AWS, Automation Anywhere, EdgeVerve, Expert.ai, Google, Hyperscience, IBM, InMoment, Medallia, Microsoft, OpenText, Qualtrics, Rossum, SAS, Sprinklr, SS&C Blue Prism, UiPath, Verint, Workfusion

Boris Evelson

 

Content planning is one of the most significant elements of campaign design. But, in many cases, expectations about availability, cost, initial use, and subsequent reuse are not accurately factored into campaign plans, making it hard to measure campaign effectiveness and ROI. Join Forrester analysts and campaign gurus Phyllis Davidson and Craig Moore as they discuss techniques to strategically plan and implement content in campaigns. They cover ways to make the most out of your core content and how to account for costs in ways that stretch your dollar and reach more buyers.Key takeaways:Learn how to augment current content measurement reporting.Discover a step-by-step technique that can bypass common technology limitations.Target audience level: intermediate

Phyllis Davidson

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Craig Moore

 

After the immediate crisis is over, the long-term crisis will just be unfolding. Given the magnitude and impact of the event, every Security and Tech leader must be prepared to respond to urgent questions from their executives, their board, and even their customers and employees. To ensure the organization isn’t susceptible to such an event again, Security and Tech Leaders will need to reexamine their overall concentration risk, third party and supply chain risk, and overall security strategy. It will also demand a reexamination of how IT manages and monitors its critical IT infrastructure, and how robust and automated its capabilities are for incident response, remediation, and crisis management and communication.Key takeaways: Learn about the short-term and long-term implications of this event for Security Leaders, Tech Leaders, and the security industry itself.Hear key recommendations from Forrester analysts on next steps.Ask the analysts for insights and advice live.Target audience level: all levels

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Stephanie Balaouras

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Madelein van der Hout

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Jess Burn

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David Levine

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Andras Cser

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Paddy Harrington

 

B2B marketing teams create messaging for brand and product — often separately — that attempts to articulate differentiated value to buyers, customers, employees, and other stakeholders. What is abundantly clear from our research is that there are significant challenges to ensure that all this messaging is connected and consistent.Key takeaways:Understand the current state of messaging challenges in the market.See how successful B2B companies are creating connected messaging.Learn how to build your connected messaging team to create impactful messaging in the market.Target audience level: beginner

Barry Vasudevan

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Ian Bruce

 

B2B buyers and vendors are rapidly adopting generative AI (genAI) to conduct research, create content, and simulate and support human interactions. How will genAI embedded in the marketing and sales tech stack impact the way buyers and sellers interact?Key takeaways: Learn how genAI is impacting the B2B buying process.Learn how to align AI assistants with the needs of your external and internal audiences.Know what this means for future B2B marketing and sales organizations. Target audience level: all levels

John Buten

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Jessie Johnson

 

Intranets form an essential foundation to digital workplaces, and the pace of innovation in this market over the last few years has been red-hot. This webinar highlights some of the key trends shaping the intranet platform market, provides an overview of the most essential capabilities, and lends insights into providers.Key takeaways: Understand the intranet platform landscape.Learn how AI/ML and analytics are fast-tracking innovation.Hear about the capabilities that are most important to buyers.Vendors mentioned: Akumina, Appspace, Firstup, Haiilo, Igloo Software, Interact, LumApps, MangoApps, Microsoft, Simpplr, Staffbase, Unily, and WorkvivoTarget audience level: beginner and intermediate

Cheryl McKinnon

 

Staying on top of emerging technologies is crucial for tech executives to adapt and drive growth. While generative AI often captures the spotlight, there are a multitude of other emerging technologies that are gaining momentum and proving instrumental in helping enterprises rapidly respond to change and foster growth. Curious to know what these new emerging technologies are? Wondering why our analysts say that they’re crucial to succeeding in today’s dynamic landscape? Join us for one of the most highly anticipated webinars of the year, where we’ll unveil the top 10 emerging technologies for 2024. Be among the first to see the big reveal, and gain analyst perspective on how to put these technologies to work for your enterprise. Key takeaways: Learn about the top 10 emerging technologies for 2024.Explore use cases and benefits of each technology.Understand how leveraging emerging technologies can help tech leaders respond to change.Discover which technologies didn’t make the list (and why).Get a live demo of Izola (Forrester's GenAI tool) and learn how you can use it to research emerging technology.Target audience level: intermediate

Brian Hopkins