Events
Webinars
Join our interactive online sessions on the latest research affecting your business. Each session includes presentation materials and analyst Q&A.

Latest On-Demand Webinars


Key Findings From The Forrester Wave™: Intranet Platforms, Q2 2026
Key Findings From The Forrester Wave™: Intranet Platforms, Q2 2026

Jun 10, 2026

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33 min

“The Forrester Wave™: Intranet Platforms, Q2 2026” evaluates 13 vendors across 28 criteria. In this webinar, we highlight the key findings, outline key market trends, and provide practical recommendations for selecting a new platform for employee content and communications.Key takeaways: Understand how AI is transforming the intranet market.Learn about the Leaders, Strong Performers, and Contenders.Determine the criteria that's most important to you when selecting a platform.Target audience level: intermediate
Cheryl McKinnon
Cheryl McKinnon
Pressure Test Profitability To Win In Social And Agentic Commerce
Pressure Test Profitability To Win In Social And Agentic Commerce

Jun 9, 2026

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26 min

Commerce is distributing and reshaping buying as consumers move from brand sites into social platforms and LLM-driven “agentic” experiences. In this webinar, we break down why reach and conversion gains can come with steep trade-offs — rising content and operational demands, fragmented integrations, and murky attribution — while platforms tighten their grip on margin, data, and digital shelf control. Learn how to build a successful distributed commerce strategy and pressure test it for growth in emerging commerce channels, without surrendering profitability or brand control.Key takeaways: Understand the tradeoffs of a distributed commerce strategy.Learn how to develop a campaign and channel-centric strategy.Pressure test to win across emerging channels.Target audience level: beginner and intermediate
Chuck Gahun
Joe Cicman
Chuck Gahun, Joe Cicman
Should Sales Reps Have A Quota On Day One? Let’s Fix Onboarding!
Should Sales Reps Have A Quota On Day One? Let’s Fix Onboarding!

Jun 9, 2026

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36 min

When a B2B organization hires or promotes someone to sell, there is often overwhelmingpressure on sales leaders to have reps start active business development immediately.New reps typically step into a territory or account segment that is eagerly awaiting theiractivity. However, this urgency can unfortunately lead to missed potential revenue duringthe onboarding process. Conversely, allowing an untrained rep to interact with buyers canspell disaster for the buyer, the brand, and the contract. This webinar leverages Forresterresearch to define best practices for sales leaders to use when structuring the timeframefor new seller onboarding.Key takeaways: Learn how to ensure that sales onboarding is buyer-centric.Learn how to balance learning and selling.Explore when to require formal certification.Target audience level: intermediate
Peter Ostrow
Peter Ostrow
Top Emerging Technologies For 2026: AI Security And Trust
Top Emerging Technologies For 2026: AI Security And Trust

Jun 2, 2026

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40 min

Accelerate innovation with deeper insights about why AI security and trust are essential, when these technologies will pay off, and how organizations are using them today. AI security and trust technologies protect AI systems against emerging risks while ensuring transparency, governance, and compliance across the AI lifecycle. In this webinar, we share the latest expert insights, operational guidance, and key steps you and your team can take. Join us to learn how firms can deploy AI safely, reduce risk, and enable faster adoption at scale. Key takeaways: Gain an understanding of how peers secure and govern enterprise AI systems.Identify AI use cases that demand stronger trust, security, and oversight.Learn the critical steps to implementing scalable AI guardrails.Target audience level: all levels
Brian Hopkins
Jeff Pollard
Enza Iannopollo
Brian Hopkins, Jeff Pollard, Enza Iannopollo
Forrester Research And Product Update: May 2026
Forrester Research And Product Update: May 2026

May 27, 2026

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38 min

In this quarterly update, Forrester’s Research and Product teams share Forrester’s latest critical research calls and review the new features available to help act on them. This quarter, hear Forrester’s unique perspective on what it takes for enterprises to truly tap into AI’s transformative powers. While doing so, you will see how Forrester’s own AI tool, Forrester AI, helps you identify and act on this advice quickly and with confidence.Key takeaways: Unpack the reality of current AI-driven business impact and learn what high-performing organizations must do to accelerate their AI voyage Understand the Forrester research and product resources already available to you to accelerate your own AI voyageLearn how Forrester AI can practically help you along your own AI voyageTarget audience level: all levels
Doug Washburn
Stephanie Balaouras
Srividya Sridharan
Doug Washburn, Stephanie Balaouras, Srividya Sridharan
Why CX For Financial Services: Invest In Experience To Improve Revenue, Cost, And Resilience
Why CX For Financial Services: Invest In Experience To Improve Revenue, Cost, And Resilience

May 20, 2026

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48 min

A customer experience (CX) program proves its value by showing that it helps its organization grow. Unfortunately, many CX pros struggle to show its monetary impact. The journey to validate CX often starts with a strong business case. How can you begin?Attend this webinar to hear about examples from a variety of financial services companies from around the globe that made CX improvements that increased revenue, decreased costs, and/or improved their firm's resilience.Key takeaways: Learn about how to connect CX to business goals.Gain ideas to guide your own business cases.Ask Forrester analysts questions to help you with your journey.Target audience level: all levels
Pete Jacques
Su Doyle
Pete Jacques, Su Doyle
Top Emerging Technologies For 2026: Agentic Software Development
Top Emerging Technologies For 2026: Agentic Software Development

May 19, 2026

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45 min

Accelerate innovation with deeper insights about why agentic software development is important, when it will likely pay off, and how organizations are applying it today. Agentic software development uses AI agents to generate, refine, and orchestrate activities across the software development lifecycle, shifting teams from manual creation to agent orchestration. In this webinar, we share the latest expert insights, practical guidance, and key steps you and your team can take. Join us to learn how agent led software development lifecycles (SDLCs) will mature and how firms can prepare for scaled productivity gains.Key takeaways: Gain an understanding of how organizations use agentic tools across the SDLC.Identify development use cases where agent driven automation delivers value.Learn critical steps to implement agentic development responsibly and effectively.Target audience level: all levels
Brian Hopkins
Diego Lo Giudice
Brian Hopkins, Diego Lo Giudice
The State Of B2B Events, 2026
The State Of B2B Events, 2026

May 12, 2026

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45 min

While spend on B2B events remains high, budgets and resources continue to come under massive strain as teams struggle to demonstrate value and justify increased investment.This webinar shares findings from Forrester’s Q1 2026 State Of B2B Events Survey and looks at the challenges leaders face, the changes they're making to their event mix and content, their top priorities and how they're using event technology and AI as they adapt to a complex and dynamic environment.Key takeaways: Explore key findings from Forrester’s Q1 2026 State Of B2B Events Survey. Understand how leaders are approaching budgeting, the mix of events, priorities, and AI among other areas.Take actionable next steps to help you adapt to the new event environment.Target audience level: all levels
Conrad Mills
Conrad Mills
Pricing And Packaging For B2B AI Offerings
Pricing And Packaging For B2B AI Offerings

May 11, 2026

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53 min

AI is fundamentally changing how software creates, delivers, and captures value — but most pricing and packaging strategies haven’t kept up. In this webinar, we unpack why AI represents a structural break in software economics — and why inherited pricing models can undermine adoption, trust, and value capture. Key takeaways: Understand why AI autonomy and nonlinear scale undermine seat‑ and feature‑based pricing.Learn how to design AI offerings with the right value basis and packaging architecture.Learn how to set and defend AI price points anchored to economic value.Learn how to support value realization and expansion over time.Target audience level: intermediate
Lisa Singer
Lisa Singer