Events
Webinars
Join our interactive online sessions on the latest research affecting your business. Each session includes presentation materials and analyst Q&A.

Latest On-Demand Webinars


Meet Your Cross Functional Q-Day Team
Meet Your Cross Functional Q-Day Team

Mar 16th, 2026

Quantum security requirements will hit organizations in places you did and didn’t expect — from the security team looking to upgrade its PKI to the development team making sure upcoming releases are quantum safe to the infrastructure team looking at hardware refreshes and legacy IoT devices. Organizations must mobilize across security, infrastructure, development, innovation, risk, and procurement to ensure their systems, data, and customer commitments remain secure in a post quantum world.In this fireside chat, we break down what Q day readiness truly requires, why timelines are shrinking, and how technology leaders can coordinate an effective, enterprisewide migration strategy. Whether you're leading security, infrastructure, product development, or risk governance, this session will help you chart a path toward quantum safe resilience.Key takeaways: Understand why quantum security timelines have accelerated — and what NIST’s deprecation deadlines mean for your organization.Learn the essential roles of your cross‑functional Q‑day team and how to coordinate enterprisewide cryptographic discovery and migration.Gain actionable guidance on preparing infrastructure, identity systems, third‑party ecosystems, and development pipelines for post‑quantum cryptography.Target audience level: beginner
Sandy Carielli, Brent Ellis, Martha Bennett, Alla Valente, David Mooter, Jeffrey Rajamani
The State Of Artificial Intelligence, 2026
The State Of Artificial Intelligence, 2026

Mar 6th, 2026

•

39 min

Join Forrester experts and your peers for an interactive presentation that will dive deeper into our report, The State Of AI, 2025.Key takeaways: Recognize that AI adoption is accelerating but remains shallow in strategic impact.Identify critical governance gaps that hinder responsible and consistent AI use.Acknowledge that weak leadership credibility is slowing true AI transformation. Understand that uneven workforce readiness is creating disruption and uncertainty.Realize that current AI productivity gains are not yet driving financial outcomes.Target audience level: intermediate
Brian Hopkins, Zachary Stone
Inside The $5.6 Trillion Tech Economy: What’s Driving Growth Through 2030
Inside The $5.6 Trillion Tech Economy: What’s Driving Growth Through 2030

Mar 4th, 2026

•

53 min

In 2026, global business and government spending on technology goods and services will grow 7.8% to reach a monumental $5.6 trillion. Cloud, AI, and hyperscaler investment will drive much of global tech spend growth, along with cybersecurity and the growing digital economy. Asia Pacific and North America will see the fastest growth, but every region must navigate shifting macroeconomics, tariffs, and supply dynamics. Join Michael O’Grady and Jitender Miglani as they discuss how tech spend will evolve globally in 2026 – and through 2030, including market drivers and risks.Key takeaways: How will different categories of tech goods and services grow in 2026 and beyond – and what factors are shaping that evolution?How are AI, cloud, and hyperscaler capex reshaping demand—e.g., AI-optimized servers, software infrastructure CAGR, and IaaS/services dynamics What are regional and sector trends for tech spending?How do we foresee information workers across global markets driving tech spend? Target audience level: intermediate and advanced
Michael O'Grady, Jitender Miglani
The Future Of Content
The Future Of Content

Feb 24th, 2026

•

40 min

Intelligent content will redefine relevancy by fusing human creativity, AI, and data to deliver self-optimizing, goal-oriented content artifacts for B2B and B2C audiences.Key takeaways: Understand intelligent content.Move beyond experimentation towards intelligent content.Raise the bar for content operations.Re-architect technology for intelligent content.Shift to adaptive content strategies for content performance.Target audience level: beginner and intermediate
Chuck Gahun, Phyllis Davidson, Jay Pattisall
The One With All The Metrics: Cutting Through The Enablement Measurement Red Tape
The One With All The Metrics: Cutting Through The Enablement Measurement Red Tape

Feb 24th, 2026

•

38 min

The Periodic Table Of Revenue Enablement Metrics equips enablement leaders to objectively measure accomplishments, uncover improvement opportunities, and amplify their strategic impact.Key takeaways: Understand the relevance and significance of the four classes of revenue enablement metrics.Learn how these metrics apply to six enablement disciplines and which are most likely to help your organization right now.Capture insight into the technologies capable of supporting a strong enablement measurement environment.Target audience level: intermediate and advanced
Peter Ostrow
The State Of Business Buying In Europe, 2026
The State Of Business Buying In Europe, 2026

Feb 19th, 2026

•

23 min

Business buying remains a complex process despite growing influence of self-service technologies such as generative AI (genAI). Companies must have a deep understanding of their target market and buyers’ needs, preferences, and behaviors to assist them in decision-making. B2B marketing and sales teams also must understand what they need to do differently to accommodate buyers’ use of genAI. This webinar presents the European findings from Forrester’s Buyers’ Journey Survey, 2025 to help companies understand the nuances when targeting European audiences and navigate the obstacles that European buyers encounter.Key takeaways: Understand subtleties in B2B buying among different European countries, as well as comparisons with the rest of the world.Explore how European buyers are using genAI to research solutions and vendors.Learn what providers must do differently to improve buyer engagement and help buyers make better buying decisions.Target audience level: all levels
Nicky Briggs
The Future Of Health Insurance: Breaking The Sickness Revenue Cycle
The Future Of Health Insurance: Breaking The Sickness Revenue Cycle

Feb 10th, 2026

•

36 min

The health insurance market has reached the point of no return, as high costs, low customer satisfaction, diminishing trust, and poor health outcomes have pushed employers and consumers to the edge. To win and retain customers, health insurers must revamp their identities and overhaul their approaches to coverage and support.Key takeaways: Understand the forces reshaping the health insurance market.Learn how emerging coverage and care models address affordability, member experience, and health improvement.Identify key trends and strategic priorities for 2026.Understand where leading insurers are doubling down, such as digital engagement, value-based care, and integrated health solutions.Discover practical approaches for transforming member engagement, rebuilding trust, and aligning offerings with employer and consumer expectations.Target audience level: all levels
Arielle Trzcinski
The State Of Business Buying, 2026
The State Of Business Buying, 2026

Feb 5th, 2026

•

54 min

Business buying remains a complex process despite the arrival of new self-service technologies such as generative AI (genAI). Companies must have a deep understanding of their target market and buyers’ needs, preferences, and behaviors to assist them in decision-making. B2B marketing and sales teams also must navigate the buyer’s wider value network and prepare for their use of genAI. This webinar presents insights from Forrester’s Buyers’ Journey Survey, 2025 to help providers comprehend the obstacles that buyers encounter and discuss how to upend outdated go-to-market (GTM) strategies to help buyers make better decisions.Key takeaways: Learn how buyer behaviors have changed in the last year.Discover the reasons behind buyer frustration and the factors that cause purchase journeys to stall.Explore how buyers are using genAI to research solutions and vendors.Learn what providers must do differently to improve engagement with buyers and help them make better buying decisions.Target audience level: all levels
Barbara Winters
The Top Emerging Technologies In Healthcare
The Top Emerging Technologies In Healthcare

Feb 3rd, 2026

•

50 min

Staying on top of emerging technologies in healthcare is crucial for tech executives to adapt and drive growth. While generative AI often captures the spotlight, there are a multitude of other emerging technologies that are gaining momentum and proving instrumental in helping healthcare organizations respond to change and foster growth.Curious to know what these new emerging technologies are? Wondering why they’re crucial to succeeding in today’s dynamic landscape? Join us for this highly anticipated webinar where we unveil the top 10 emerging technologies in healthcare for 2025. Be among the first to see the big reveal and gain analyst perspective on how to put these technologies to work for your healthcare organization.Key takeaways: Learn about the top 10 emerging technologies in healthcare.Explore use cases and benefits of each technology.Understand how leveraging emerging technologies can help tech leaders respond to change.Target audience level: intermediate
Shannon Germain Farraher