With compliance deadlines rapidly approaching in Europe and other key markets, the digital product passport (DPP) is set to become part of many organizations’ supply chain, emissions reporting, and circularity initiatives. DPPs will be required for specific products sold in the EU from early 2027, and more products and jurisdictions will follow. In this webinar we introduce the DPP, discuss the current state of DPP readiness, and demonstrate how smart organizations can use necessary investment in systems that support compliance to also offer richer and more engaging product experiences to partners, customers, and prospects.Key takeaways: Learn to recognize the seven key components of a digital product passport.Hear about the current state of legislative readiness in Europe and other key markets.Explore early examples of companies building and maintaining digital product passports.Learn how to rethink your own digital product passport initiatives: a necessary-but-dull compliance tool or an exciting opportunity to reach customers in new ways?Target audience level: all levels

Generative and agentic AI initiatives are exposing a critical reality: Many enterprise data platforms were built for analytics, not for AI systems that need to reason, adapt, and act in real time. Join Forrester VP and principal analyst Noel Yuhanna for an interactive session on the Data Platform AI Readiness Tool, a practical assessment designed to help organizations evaluate whether their data platform is ready to support AI at scale. During this webinar, attendees will learn how to assess their capabilities across key areas including data foundations, architecture, AI data access, model lifecycle management, agentic AI, and governance. The session will demonstrate how to interpret assessment results, identify readiness gaps, and prioritize investments required to build a scalable, AI-ready data platform.Key takeaways: Assess your organization's readiness to support generative and agentic AI on its data platform.Evaluate capabilities across data foundations, architecture, AI data access, governance, and agentic AI.Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into our report, “The Architect's Guide To Agentic AI.”Key takeaways: Discover how enterprise demand is outpacing architectural readiness.Understand the eight pillars of agentic architecture. Learn that governance, testing, and orchestration must evolve to operate at scale.Target audience level: intermediate and advanced

Tech leaders are under significant pressure to drive AI adoption and show the value of genAI and AI agents. As a result, they often forget that the technology is just one element in ensuring innovation success. Based on the practices of leading firms, we'll discuss five best practices that tech leaders must master to drive AI adoption — and move beyond the pilots!Key takeaways: Discover the five best practices for scaling AI throughout your organization.Learn why applying these practices is as important as having the latest AI technology.Target audience level: beginner and Intermediate

In this session, we define the 10 nonnegotiable activities that separate adaptive organizations from those constantly reacting to change. Learn how to build an integrated planning architecture that prioritizes outcomes over engagement, uses reliable (not convenient) inputs, establishes explicit decision rights and guardrails to prevent over-rotation, and embeds a continuous cadence across teams. The result: a planning system that holds even as buyer visibility declines and execution becomes more dynamic.Key takeaways: Learn about the 10 non‑negotiables for reliable go-to-market planning and provable impact.Explore core planning considerations in an AI-accelerated, buyer-controlled world.Understand the role of operations and enablement in scaling planning discipline and accountability.Target audience level: all levels

B2B marketing leaders are working through a 2027 planning cycle where persistent volatility, AI-driven disruption, and changing buyer behavior are breaking the direct link between budgets and better outcomes. Redistributing investments across existing allocations or scaling activity uniformly will reinforce legacy approaches and drive fragmentation, not impact. Growth and resilience now depend on using budget as a prioritization tool, making explicit decisions about where to concentrate investment and what to stop funding. New capacity will come from aligning resources with market realities and strategic priorities, concentrating investment, strengthening execution, and driving measurable impact. Join Forrester for this webinar as we navigate the best course to take when planning your 2027 budgets.Key takeaways: Learn how to calibrate investments to better balance revenue and customer obsession.Explore how to invest with focus to foster resilience.Understand what budget items to divest from.Discover how to avoid two common budgeting pitfalls.Target audience level: all levels

Join “Mr. Prediction” Mike Proulx, VP, Research Director, as he leads an exciting interactive discussion with Forrester’s experts and your peers examining the status of Forrester’s 2026 predictions for customer experience.Key takeaways: See which predictions have come true or on track to come true, and the global factors triggering them. Uncover new insights into why some predictions haven’t or won’t come true in 2026 based on Forrester’s expert analysis. Prepare your team and organization for the second half of 2026 with a bonus prediction.Target audience level: all levels

AI is accelerating the pace of product innovation and forcing portfolio marketing leaders to rethink how they allocate resources, measure value, and bring offerings to market. Based on Forrester research and emerging practitioner examples, this webinar explores how portfolio marketing teams can shift from feature-centric planning to outcome-based value delivery, modernize launch processes with AI and agents, and build the organizational foundations needed to scale AI-era innovation.Key takeaways: Learn how to align investments and messaging around measurable customer outcomes and proof of value.Discover how to replace legacy launch practices with AI-enabled operating models.Explore how to experiment with emerging AI capabilities without sacrificing differentiation.Target audience level: all levels

Accelerate innovation with deeper insights about why agentic commerce is important, when it will likely pay off, and how others are beginning to use it. Agentic commerce brings AI agents into shopping and procurement experiences, enabling autonomous product discovery, recommendations, and transactions across owned and non-owned environments.In this webinar, we share the latest expert insights, practical considerations, and key steps you and your team can take with this emerging approach to buying and selling. Join us to learn how agentic commerce is evolving and how firms can prepare to unlock value while navigating trust, data, and ecosystem challenges.Key takeaways: Gain an understanding of how AI agents are reshaping commerce and procurement workflows.Identify use cases where agentic commerce can reduce friction and accelerate conversions.Learn the foundational steps required to enable safe, scalable adoption.Target audience level: all levels