Business buying remains a complex process despite the arrival of new self-service technologies such as generative AI (genAI). Companies must have a deep understanding of their target market and buyers’ needs, preferences, and behaviors to assist them in decision-making. B2B marketing and sales teams also must navigate the buyer’s wider value network and prepare for their use of genAI. This webinar presents insights from Forrester’s Buyers’ Journey Survey, 2025 to help providers comprehend the obstacles that buyers encounter and discuss how to upend outdated go-to-market (GTM) strategies to help buyers make better decisions.Key takeaways: Learn how buyer behaviors have changed in the last year.Discover the reasons behind buyer frustration and the factors that cause purchase journeys to stall.Explore how buyers are using genAI to research solutions and vendors.Learn what providers must do differently to improve engagement with buyers and help them make better buying decisions.Target audience level: all levels

Staying on top of emerging technologies in healthcare is crucial for tech executives to adapt and drive growth. While generative AI often captures the spotlight, there are a multitude of other emerging technologies that are gaining momentum and proving instrumental in helping healthcare organizations respond to change and foster growth.Curious to know what these new emerging technologies are? Wondering why they’re crucial to succeeding in today’s dynamic landscape? Join us for this highly anticipated webinar where we unveil the top 10 emerging technologies in healthcare for 2025. Be among the first to see the big reveal and gain analyst perspective on how to put these technologies to work for your healthcare organization.Key takeaways: Learn about the top 10 emerging technologies in healthcare.Explore use cases and benefits of each technology.Understand how leveraging emerging technologies can help tech leaders respond to change.Target audience level: intermediate

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for media and advertising.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for customer service.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

GenAI presents powerful new opportunities for understanding employee experience (EX) inside of your organization. Deriving EX insights from the “digital exhaust” of employees’ daily work is now within reach. Forrester’s model combines existing tools with cutting-edge neurolinguistic processing capabilities and genAI using a privacy-by-design approach that protects employees’ identities while unlocking deeper insights into their sentiments, emotions, and experiences.Join David Brodeur-Johnson and James McQuivey, PhD for a conversation about what deep listening is, what it can do, and how to make it a reality for your organization. The results will transform leadership and change management practices through better visibility and understanding.Key takeaways: Learn what deep listening is and how it works. Explore the kinds of insights that deep listening can offer.Learn about the deep listening technology stack.Target audience level: intermediate and advanced

There’s a common impression — among leaders, in the media, and among employees – that AI is already causing widespread unemployment. But the evidence doesn’t support this contention today, and we believe that AI will have a real but modest impact on jobs through 2030. Attend our webinar to get the deeper story — and to avoid making costly mistakes by trying to shed too many jobs in the hope that AI will replace them.Key takeaways: Learn evidence-based rules for understanding AI and jobs. Learn how many jobs will be lost to AI.Understand which job categories will see the most pressure.Target audience level: all levels

CX programs were meant to uncover insights and improve outcomes, yet many have drifted into a fixation on survey scores. These metrics capture only a small fraction of customers, lack statistical rigor, and often fail to reveal clear causality. As a result, organizations chase numbers that are easy to inflate but difficult to act on, mistaking measurement for meaning and undermining the true purpose of CX.This obsession has fueled a cycle of manipulation, where scores are boosted through coaching, selective sampling, or even pressuring customers. Root causes include tying compensation to metrics and lacking authority or tools to drive real change due to CX program immaturity. The fallout is significant: distorted data, eroded trust, employee burnout, and missed opportunities to resolve genuine issues. To break free, CX must shift from score-chasing to insights-driven action, focusing on outcomes and fostering a culture of customer obsession. Programs that evolve into strategic engines of insight will define the future of loyalty, growth, and innovation.Key takeaways: Identify the common ways organizations inflate survey scores — intentionally or not.Identify the root causes of survey score obsession.Identify the business impacts of survey score inflation.Learn alternative solutions to overcome the challenge of survey score obsession.Target audience level: intermediate

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for enterprise software.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for B2C marketing.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels