Webinars

Many clients are moving from marketing qualified leads to buying groups and opportunities. With this transformation, questions come up such as: How do we convince sales to make this revenue transformation? What technology do we need to make implementing this process easier? How is an opportunity different from accounts? Join us for this webinar to better understand and evaluate Forrester’s B2B Revenue Waterfall. Key takeaways: Learn about the B2B Revenue Waterfall.Gain insight into the top questions clients ask when adopting the B2B Revenue Waterfall.Target audience level: intermediate

Terry Flaherty

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Amy Hawthorne

 

Gen Z employees, the generation born between 1997 and 2012, are entering your organization and will account for 27% of the workforce by 2025. To counter the myths and misconceptions about Gen Z, we surveyed thousands of Gen Zers in multiple countries.In this webinar, we present the results of this research. Understanding this data will help you successfully integrate Gen Z employees and reap the benefits that Gen Z can deliver.Key takeaways: Learn how integrating Gen Z employees can help you to:Narrow the skills gap in your organization.Transform your workforce toward a digital mindset.Elevate your diversity and inclusion efforts.Create a more resilient workforce.Target audience level: intermediate

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Dan Bieler

,  Hannah Jachim  

It is critical for leaders to constantly navigate their firms through prevailing market headwinds. Forrester’s tech insights and econometric research (TIER) discusses the ever-evolving budgetary demands and constraints, evaluating the risks and opportunities that are reshaping planning strategies.Key takeaways:Learn what critical indicators lead and lag budget performance.Learn where and when to create future opportunities, and where and when to capture current opportunities.Learn why and how an option-oriented budget strategy can offset demand shifts and changing constraint dynamics.Target audience level: all levels

Christopher Gilchrist

 

Anticipating and proactively serving the needs of your customers will differentiate you from competitors. But only companies that earn and maintain high levels of customer trust will succeed. To build trust, companies must build permission-based strategies and continuously return value to customers in exchange for their data. The value flywheel describes the relationship between customer trust, collecting customer data, and delivering customer value in anticipatory experiences. Organizations that breach customer trust — due to security breaches, privacy violations, or other misuses of customer data — will see their value flywheel collapse. In this panel-style webinar, learn the greatest levers to customer trust, how to engender customer trust for anticipatory experiences, and how to develop and track metrics around delivering value to your customers.Key takeaways:Learn the benefits of the value flywheel.Develop a strategy to kickstart the value flywheel.Understand the relationship between delivering anticipatory experiences and creating trust with your customer to get them to share more data.Learn how to develop and track metrics for delivering value for customers through anticipatory experiences.Target audience level: beginne and intermediate

Enza Iannopollo

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Julie Ask

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Michele Goetz

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Sandy Carielli

 

The rapid growth and relative youth of the sales and revenue enablement space provides unique opportunities as well as distinctive challenges for leaders who are keen on impacting bottom-line revenue outcomes. In order to earn and maintain an executive seat at the table, enablement management needs to continuously refine its “why” through targeted charter and plan work. And sometimes, this means saying “no.”Key takeaways: Join this thoughtful session to learn:How to craft a win-win-win outcome — for enablement, for the organization at large, and of course for your customers — via best-of-breed sales enablement charters and plans.How to deliver both quick hits and polite redirections to various internal constituencies seeking enablement help “right now!”Target audience level: beginner and Intermediate

Peter Ostrow

 

Robots, cobots, drones, autonomous vehicles, and more attract significant investment, enthusiasm, and experimentation. But too much of the activity is technology-specific: Manufacturers establish teams to innovate with robots or experiment with drones rather than selecting the best mix of technologies and people to address their pressing business challenges. In this webinar, we discuss a methodology for identifying and then scaling the correct combination of hardware automation solutions for your business needs.Key takeaways:Learn how to balance the automation triangle: people, robots, and software.Explore the six classes of task addressed by physical automations (robots) in asset-intensive industries like manufacturing.Hear about the strengths and weaknesses in eight forms of physical automation.Discuss the role of physical automation in everything from simple remote control to complex autonomous systems.Target audience level: all levels

Paul Miller

 

Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks. Recent innovations in B2B conversation automation solutions fueled by rapid advancements in large language models and generative AI have introduced and refined capabilities for personalized interactions, access to audience and marketing performance insights, and content production at scale. Modern business users inspired by their consumer experiences with AI and conversational interfaces are looking to better utilize these technologies for business purposes. Key takeaways:Learn about B2B conversation automation use cases and technologies.Get insight into conversational trends and techniques fueling the B2B customer-obsessed growth engine.Target audience level: intermediate

Jessie Johnson

 

Learning about the latest breach data helps you understand where your organization’s capabilities are in relation to its peers. Understanding these benchmarks can help you defend your security budget, understand the state of play, and identify differences that signal gaps in visibility. This webinar reviews the 2022 global data breach benchmarks for certain industries.Key takeaways:How often organizations are breached by industryHow long attackers stay in the network by industryHow long it takes for organizations to recover by industryHow much it costs to experience a breach by industryTarget audience level: beginner

KB

Allie Mellen

,  Kathryn Bell  

Get a better understanding of how to structure your marketing measurement and insights team to drive results for your business. This webinar discusses the breadth of responsibilities within marketing measurement and in which scenarios aligning marketing resources inside revenue operations makes sense. We also discuss common organizational structures within the measurement team, with a focus on building a measurement center of excellence.Key takeaways: Learn if consolidating marketing measurement into a revenue operations function makes sense for your business. Get insight into the most effective team org structure for your needs.Understand the difference between marketing measurement and centralized business intelligence teams.Target audience level: all levels

Brett Kahnke