Join “Mr. Prediction” Mike Proulx, VP, Research Director, as he leads an exciting interactive discussion with Forrester’s experts and your peers examining the status of Forrester’s 2026 predictions for customer experience.Key takeaways: See which predictions have come true or on track to come true, and the global factors triggering them. Uncover new insights into why some predictions haven’t or won’t come true in 2026 based on Forrester’s expert analysis. Prepare your team and organization for the second half of 2026 with a bonus prediction.Target audience level: all levels

AI is accelerating the pace of product innovation and forcing portfolio marketing leaders to rethink how they allocate resources, measure value, and bring offerings to market. Based on Forrester research and emerging practitioner examples, this webinar explores how portfolio marketing teams can shift from feature-centric planning to outcome-based value delivery, modernize launch processes with AI and agents, and build the organizational foundations needed to scale AI-era innovation.Key takeaways: Learn how to align investments and messaging around measurable customer outcomes and proof of value.Discover how to replace legacy launch practices with AI-enabled operating models.Explore how to experiment with emerging AI capabilities without sacrificing differentiation.Target audience level: all levels

Accelerate innovation with deeper insights about why agentic commerce is important, when it will likely pay off, and how others are beginning to use it. Agentic commerce brings AI agents into shopping and procurement experiences, enabling autonomous product discovery, recommendations, and transactions across owned and non-owned environments.In this webinar, we share the latest expert insights, practical considerations, and key steps you and your team can take with this emerging approach to buying and selling. Join us to learn how agentic commerce is evolving and how firms can prepare to unlock value while navigating trust, data, and ecosystem challenges.Key takeaways: Gain an understanding of how AI agents are reshaping commerce and procurement workflows.Identify use cases where agentic commerce can reduce friction and accelerate conversions.Learn the foundational steps required to enable safe, scalable adoption.Target audience level: all levels

Join “Mr. Prediction” Mike Proulx, VP, Research Director, as he leads an exciting interactive discussion with Forrester’s experts and your peers examining the status of Forrester’s 2026 predictions for artificial intelligence.Key takeaways: See which predictions have come true or on track to come true, and the global factors triggering them. Uncover new insights into why some predictions haven’t or won’t come true in 2026 based on Forrester’s expert analysis. Prepare your team and organization for the second half of 2026 with a bonus prediction.Target audience level: all levels

Forrester AI gets you trusted advice fast. Join Doug Washburn VP, Product Management, and Julie Wells, Senior Digital Customer Success Manager, for a hands-on workshop to understand how Forrester AI’s latest and upcoming features help you and your team quickly identify and act on Forrester’s critical research calls and advice.Key takeaways: Learn the different ways you can access Forrester AI’s trusted advice — and see which way is the best for you.Review top cases and prompts across and how you can use them to make progress on your initiatives. See the latest capabilities that differentiate the Forrester AI’s analyst-backed, transparent experience.Target audience level: all levels

Join Forrester principal analyst Judy Weader and Forrester principal analyst Arielle Trzcinski as they discuss the results of our 2026 research into the total experience for US health insurers. This webinar covers the components of the Total Experience Score — Customer Experience Index (CX Index™) and Brand Experience Index (BX Index™) — as well as Forrester’s brand-new Employee Experience Index (EX Index™) and the state of trust for this industry.Key takeaways: Learn about the key ratings of total experience, customer experience, brand experience, and employee experience.Understand the impact of trust on quality perception and loyalty.Understand the impact of employee experience on total experience.Target audience level: all levels

Accelerate innovation with deeper insights about why autonomous transportation technologies are important, when they will pay off, and how they are being deployed today. These technologies combine AI, robotics, sensing, and connectivity to enable vehicles and mobility systems to operate with minimal human input, especially in controlled environments. In this webinar, we share expert insights, real world examples, and key steps you and your team can take. Join us to learn where autonomous transportation is creating value now and what it will take to scale safely.Key takeaways: Gain an understanding of current autonomous transportation deployments.Identify environments where autonomy delivers efficiency and safety gains.Learn practical steps to pilot and expand autonomous mobility solutions.Target audience level: all levels

Join “Mr. Prediction” Mike Proulx, VP, Research Director, as he leads an exciting interactive discussion with Forrester’s experts and your peers examining the status of Forrester’s 2026 predictions for B2B marketing, sales, and product.Key takeaways: See which predictions have come true or on track to come true, and the global factors triggering them. Uncover new insights into why some predictions haven’t or won’t come true in 2026 based on Forrester’s expert analysis. Prepare your team and organization for the second half of 2026 with a bonus prediction.Target audience level: all levels

AI agents and crawlers are already intermediating product discovery and purchase journeys for customers. Marketers have been communicating/amplifying brand values in-market, but these are now also being inferred by AI agents. The result is the business-to-agent (B2A) marketing strategy, where teams must design and continuously manage content that targets machines. In this webinar, we show that to win with a B2A marketing strategy, leaders must influence AI agents by providing clear context, limit inference through content structure, and build trust with verifiable, consistently expressed facts. Organizations must develop “machine advantage” programs to gain competitive advantage in the age of B2A marketing.Key takeaways: Discover the implications of AI agents as a new audience in addition to your human audience.Understand the needs of an AI agent.Learn how to influence AI agents in the era of B2A marketing with practical tactics.Target audience level: intermediate