Events
Webinars
Join our interactive online sessions on the latest research affecting your business. Each session includes presentation materials and analyst Q&A.

Latest On-Demand Webinars


The State Of B2B Events, 2026
The State Of B2B Events, 2026

May 12th, 2026

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45 min

While spend on B2B events remains high, budgets and resources continue to come under massive strain as teams struggle to demonstrate value and justify increased investment.This webinar shares findings from Forrester’s Q1 2026 State Of B2B Events Survey and looks at the challenges leaders face, the changes they're making to their event mix and content, their top priorities and how they're using event technology and AI as they adapt to a complex and dynamic environment.Key takeaways: Explore key findings from Forrester’s Q1 2026 State Of B2B Events Survey. Understand how leaders are approaching budgeting, the mix of events, priorities, and AI among other areas.Take actionable next steps to help you adapt to the new event environment.Target audience level: all levels
Conrad Mills
Pricing And Packaging For B2B AI Offerings
Pricing And Packaging For B2B AI Offerings

May 11th, 2026

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53 min

AI is fundamentally changing how software creates, delivers, and captures value — but most pricing and packaging strategies haven’t kept up. In this webinar, we unpack why AI represents a structural break in software economics — and why inherited pricing models can undermine adoption, trust, and value capture. Key takeaways: Understand why AI autonomy and nonlinear scale undermine seat‑ and feature‑based pricing.Learn how to design AI offerings with the right value basis and packaging architecture.Learn how to set and defend AI price points anchored to economic value.Learn how to support value realization and expansion over time.Target audience level: intermediate
Lisa Singer
Technical Introduction To Quantum Computers
Technical Introduction To Quantum Computers

May 8th, 2026

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48 min

This webinar explores the concept of quantum computers and how they differ from classical computers. We also walk through some quantum algorithms to illustrate how radically different they are from classical algorithms. What you learned in computer science college won’t prepare you for these computers!Key takeaways: Learn the basic concepts of quantum computers.Understand how quantum computers differ from classical computers.Target audience level: beginner
David Mooter
Supporting Agentic AI With MCP And APIs
Supporting Agentic AI With MCP And APIs

May 7th, 2026

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44 min

Many long-held IT assumptions are being disrupted by three trends in AI: AppGen platforms, AI computing, and adaptive process orchestration. Existing API architecture cannot support the needs of these AI modalities. A new application is emerging, with model context protocol (MCP) being an early key component. This webinar walks through this trend and presents early emerging best practices for implementing MCP.Key takeaways: Understand how APIs and integration more broadly support AI.Learn the emerging best practices for MCP implementations.Target audience level: beginner
David Mooter
US Tech Forecast 2026: What It Means For Healthcare Providers
US Tech Forecast 2026: What It Means For Healthcare Providers

May 5th, 2026

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53 min

In 2026, US healthcare providers will increase their tech investments by 7.6%. As the industry is accelerates toward digitally enabled, patient‑centric, and interoperable care, providers face clinician burnout, regulatory complexity, rising consumer expectations, and fragmented systems. Technology decisions will increasingly determine clinical, operational, and financial outcomes. Join our analysts as they unpack the healthcare technology spending priorities for 2026 and explore what these trends mean for industry leaders. Key takeaways: Explore the market forces and provider priorities driving US healthcare tech spend.Understand how value‑based care, regulatory demands, workforce needs, and patient behavior influence tech investment.Learn how to align tech budgets to improve outcomes, reduce friction, and strengthen operational agility.Target audience level: all levels
Michael O'Grady, Shannon Germain Farraher
Lessons Learned From The World’s Biggest Data Breaches And Privacy Abuses, 2025
Lessons Learned From The World’s Biggest Data Breaches And Privacy Abuses, 2025

Apr 30th, 2026

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44 min

Forrester analyzed the top global breaches and worst privacy abuses of 2025 and identified key trends and lessons learned. With more than 10.6 billion records exposed in the top 35 breaches alone and almost $2.8 billion in fines levied on the top 35 violators, lessons abound for security teams. Join us as we review some of the most important breaches of 2025 and discuss ways your security team can protect against them.Key takeaways: Understand the key breaches and lessons from the past year.Learn how to augment your security and privacy strategies accordingly.Target audience level: all levels
Enza Iannopollo, Sandy Carielli, Paddy Harrington, Joseph Blankenship, Andras Cser, Heidi Shey
US Tech Forecast 2026: What It Means For Retail
US Tech Forecast 2026: What It Means For Retail

Apr 29th, 2026

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31 min

In 2026, US retailers will spend $113 billion on their technology spending, up 6.6% YOY. The industry’s needs to modernize infrastructure, adopt AI at scale, and support omnichannel experiences are driving this change. As retailers navigate margin pressure, shifting consumer expectations, and rapid advances in automation and data capabilities, tech spending decisions will determine competitiveness and profitability. Join Emily Pfeiffer and Jitender Miglani as they analyze retail tech budgets and the implications for retail leaders as they balance efficiency, innovation, customer experiences, and long-term growth.Key takeaways: What are the market factors and retailer priorities driving US retail tech spend in 2026? How are macroeconomic forces, cost pressures, and shifting consumer behavior influencing retail tech priorities?How should retail leaders align 2026 tech budgets to improve profitability, agility, and customer outcomes?Target audience level: all levels
Jitender Miglani, Emily Pfeiffer
US Tech Forecast 2026: What It Means For Government
US Tech Forecast 2026: What It Means For Government

Apr 22nd, 2026

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55 min

AI is now the organizing force in US government sector tech strategy, driving decisions about data estates, operating models, and oversight while legacy complexity meets rising modernization pressure. Agencies are shifting spend from point solutions to commercial-off-the-shelf platform ecosystems that improve assurance, resilience, and mission outcomes. For the vendors and service providers who supply them, increasing procurement expectations such as supply‑chain provenance, software bill of materials transparency, domestic hosting, and the “Buy American” cry of digital sovereignty is shaping acquisition choices in 2026 across all levels of government.Key takeaways: Identify where 2026 budgets are moving from traditional enterprise software to cloud, data platforms, cybersecurity, and agentic AI. Understand why AI has become the central organizing force for government tech and what this means for unified data foundations, governance, and oversight.Learn what options exist from vendors for modernization of legacy‑heavy environments while meeting the experience expectations for customers, employees, and partners.Understand procurement guardrails influencing decisions, including supply‑chain transparency and the “Buy American” emphasis in the President’s Management Agenda.Discover practical next steps to prioritize data estate consolidation, strengthen governance using proven frameworks, and engage vendors that can demonstrate readiness for responsible AI.Target audience level: all levels
Michael O'Grady, Sam Higgins
The Top 10 Emerging Technologies In 2026
The Top 10 Emerging Technologies In 2026

Apr 21st, 2026

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47 min

Staying on top of emerging technologies is crucial for tech executives to adapt and drive growth. While AI often captures the spotlight, there are a multitude of other emerging technologies that are gaining momentum and proving instrumental in helping enterprises rapidly respond to change and foster growth.Curious to know what these new emerging technologies are? Wondering why our analysts say that they’re crucial to succeeding in today’s dynamic landscape?Join us for one of the most highly anticipated webinars of the year, where we’ll unveil the top 10 emerging technologies for 2026. Be among the first to see the big reveal and gain analyst perspective on how to put these technologies to work for your enterprise. Key takeaways: Learn about the top 10 emerging technologies for 2026. Explore use cases and benefits of each technology. Understand how leveraging emerging technologies can help tech leaders respond to change. Discover which technologies didn’t make the list (and why).Target audience level: intermediate
Brian Hopkins