Webinars

This client webinar was originally scheduled for March 26th, 2025.Machinery-of-government (MoG) changes restructure agencies, eliminating or splitting up some, combining others, and often causing radical shifts in mission. The US is currently facing significant upheaval across federal agencies, as the current administration has intensified these changes.In this webinar, we explore best practices, examples, and considerations that you should be aware of to successfully weather these changes.Key takeaways: Learn how to facilitate successful organizational transformations.Create a plan to address upheaval and change.Understand best practices for MoG change.Target audience level: all

Sam Higgins

, 

Bobby Cameron

, 

Chris Gallacher

, 

Kim Herrington

 

Misalignment in B2B planning disrupts sustainable growth and negatively impacts the customer experience. In this session, we'll show you how to integrate, sequence, and synchronize planning processes across all your go-to-market functions. By getting everything aligned, you'll not only drive growth but also create a smoother, more enjoyable journey for your customers.Join us to enhance coordination and drive success across your go-to-market functions.Key takeaways: Synchronize Efforts: Master the layers of B2B planning across teams to ensure everyone is working in harmony.Foster Collaboration: Learn the sequence of annual planning processes (occurring throughout the year) that promote teamwork and help commit resources and priorities effectively.Avoid Siloed Execution: Identify the essential outputs needed to inform each downstream planning process, ensuring seamless execution across all functions.Target audience level: all levels

Laura Cross

 

In this webinar we will look at the state of IT sustainability survey Forrester conducted at the end of 2024 looking at the buyer and spending behavior for sustainability initiatives for 2025. We will take a closer look at the most impactful initiatives on sustainability enterprise leaders told us they undertook in the past year how investments will look like for 2025 the key capabilities for sustainability management software solutions that enterprise leaders sort and the services capabilities that were most asked for in the market.Key takeaways: Buyer trends for sustainability management softwareServices partnerships enterprises seekMost impactful IT decarbonization efforts by organizationsTarget audience level: all levels

Abhijit Sunil

, 

Diane Deng

 

Getting the most from generative AI (genAI) capabilities within go-to-market (GTM) teams requires broad capture of buyer interactions. This raises questions around how to capture data while staying compliant with privacy regulations like General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). In this webinar, experts responsible for ensuring this compliance for their respective companies discuss the current interaction capture compliance landscape and how they capture interactions while also ensuring that the companies using their solution are compliant.Key takeaways: Review current interaction capture compliance regulations.Talk through how to capture buyer interactions while also staying compliant.Target audience level: advanced

Seth Marrs

 

In today's volatile environment, disciplined risk management and adaptive change leadership are essential for technology leaders. The constant volatility has upended carefully crafted tech strategies, budgets, and priorities, leaving technology leaders feeling unsure and overwhelmed. However, there is a way to navigate the chaos, regain control, and lead people through difficult times. This session will explore how to detect and decide which risks to take in pursuit of strategic goals, using the Three Es framework to identify risks within the enterprise, ecosystem, and external environment. Next, we’ll cover specific levers to optimize IT investments helping you to rationalize portfolios and identify quick wins to cut costs and prioritization for complex long-term initiatives. Join us to gain insights on creating a resilient, secure, and future-ready IT infrastructure that thrives in uncertainty. Key takeaways: Learn how to identify and manage risks across your enterprise, ecosystem, and external environment using the Three Es framework. Discover strategies to streamline your tech stack, reduce costs, and enhance performance through portfolio rationalization and automation.Understand how to balance long-term strategies with the ability to adapt to rapid changes, focusing on both processes and people.Gain insights on building a secure, AI-ready, and future-proof IT infrastructure that can thrive in times of uncertaintyTarget audience level: beginner and intermediate

Lauren Nelson

, 

Mark Moccia

 

Changing business buyer behavior is making traditional go-to-market processes obsolete and turbulent global markets, geopolitical and social upheaval, and technology disruption are upending carefully crafted strategies, budgets, and priorities. It’s critical for B2B leaders to go beyond reactivity to prioritize stable market segments, reduce operational costs, and continuously monitor buyer and customer behaviors. While some lessons from the COVID-19 pandemic may be of use, every crisis has its own context. Today’s conditions represent a poly-crisis that also requires proactive scenario and contingency planning, a new pace for decision-making, and compliance vigilance. Take these actions and you won’t just overcome the chaos – you'll thrive within it. Key takeaways: Learn how to ruthlessly prioritize target market segments.Identify ways to cut duplicative technologies and nonstrategic operational costs.Understand why continuous customer insights strengthen resilience.Leverage scenario planning to keep one step ahead.Change the pace of decision-making and delegate more to frontline leaders.Keep data compliance requirements front and center Target audience level: beginner and intermediate

+1

Matthew Selheimer

, 

Katie Fabiszak

, 

Rick Bradberry

, 

Katie Linford

, 

Craig Moore

 

So far, 2025 is proving to be a challenging and volatile time, especially for security and risk professionals. Charged with protecting the enterprise, security leaders can’t take a backseat to facing and taking charge of volatility. In this webinar, analysts from Forrester’s security and risk team will discuss some immediate actions you can take to help your enterprise navigate the current chaos and improve your organization’s security posture Key takeaways: Learn ways to optimize current security spending.Understand the broader enterprise risks facing all organizations in 2025.Learn how to improve your organization's approach to enterprise risk management to address these risksDiscover how having a structured approach to change management can optimize business performance. Target audience level: beginner and intermediate

Merritt Maxim

, 

Jeff Pollard

, 

Alla Valente

 

As we move further into 2025, the security landscape continues to evolve in parallel with the uncertainty unfolding globally. Our latest report, Top Recommendations For Your Security Program, 2025, provides timely guidance for security leaders as they navigate another precarious year for their roles, programs, and organizations. Join us in this webinar to go over highlights from our 2025 recommendations and hear directly from the analysts making these calls.Key takeaways: Learn the most important recommendations for your security strategy in 2025 and our rationale behind them.Leverage our research and insights to guide your security program strategy.Understand how to prioritize changes in areas including security platforms, privacy and data protection, critical infrastructure, emerging tech, and security leadership in the coming year.Target audience level: intermediate

+3

Jess Burn

, 

Jeff Pollard

, 

Heidi Shey

, 

Enza Iannopollo

, 

Paddy Harrington

, 

Allie Mellen

, 

Cody Scott

 

Your B2B customers expect personalized interactions on their terms and timelines. Outdated marketing, sales, and postsale processes have failed to meet their changing expectations, resulting in poor experiences that make it harder to retain accounts and grow them further. Postsale teams, and customer success specifically, are uniquely positioned to engage customers and help them achieve meaningful results, but only if you elevate their role in transforming revenue processes that create more durable growth.Key takeaways: Learn why customers are the key to stable, long-term growth.Understand the role of postsale engagement teams in transforming revenue processes.Explore how top teams guide customers through four distinct postsale stages of the Opportunity Lifecycle framework.Target audience level: intermediate

Laura Ramos

, 

Terry Flaherty