Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
AD&D professionals working on new digital experiences for customer service should have an answer when their executive teams ask, "Who does customer service well via Facebook Messenger?" To answer that question, Forrester has adapted its Digital User Experience Review methodology to evaluate the customer service offerings on Facebook Messenger from 11 notable brands. This webinar highlights what those brands are doing well, what they're doing poorly, and recommendations for how to successfully execute quality customer service on Facebook Messenger.
Key takeaways:
- Understand why the best customer service offerings via Facebook Messenger follow the basic tenants of delivering good customer service through any channel.
- Learn how to avoid brands’ biggest challenges on Facebook Messenger.
- Learn how to decide if Facebook Messenger will work as a service channel for your company, and what you’ll need to consider before implementing it.
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.