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WEBINAR: C-Level Executives And Their Role In Tech Purchasing

Which C-Level Executives Are Taking Control Of Tech Spending, And Which Ones Still Partner With CIOs?

May 24, 2017

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While business executives in the age of the customer are playing a bigger role in buying technologies to help their firms win, serve, and retain customers, the degree to which tech spending has shifted to business remains in dispute. Forrester has quantified how new project spending in the US is shifting from old models of tech decision making to new models that involve varying degrees of business and technology collaboration. Join this webinar to see how these shifts will vary by C-level executive and gain insight on how the CIO should think about their relationship with these executives.

Key takeaways:

  • CIOs still control most new project spend, but business influence is growing fast.
  • C-level execs involved with BT are more likely to go their own way.
  • CIOs continue to dominate the implementation stages of new projects.

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