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ON-DEMAND WEBINAR
Customer Empowerment Jam — Part 1: Application Delivery's Role In Customer And Business Empowerment
Original Broadcast Date: June 13th, 2011
Mike Gualtieri
VP, Principal Analyst
Diego Lo Giudice
Vice President, Principal Analyst
Mike Gilpin
Vice President, Research Director
Connie Moore
Vice President, Principal Analyst
Jeffrey Hammond
Vice President, Principal Analyst
John Rymer
Vice President, Principal Analyst
Tom Grant, Ph.D.
Senior Analyst
Paul Hagen
Principal Analyst
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Description
Enterprises aiming to empower customers to drive deeper engagement bring new demands to application delivery organizations. Responding to these demands requires more than just the right technology — it requires a fundamental shift in how you organize and work with the CMO to meet the rising demands of empowered customers, in the processes you use to rapidly deliver solutions, and in the culture and skills of the teams you build. It also requires that you up your game on customer experience, business empowerment, mobile app strategy, compelling design, and application architecture, so your firm can sustain customer empowerment in the face of rapid growth and business change.
In this Customer Empowerment Jam, Forrester analysts Mike Gualtieri, Jeffrey S. Hammond, John R. Rymer, Tom Grant, Connie Moore, Diego Lo Giudice, and Paul Hagen will engage in an expert panel discussion, led by Mike Gilpin, to deliver advice on how to take your organization into this new world, one where you can more effectively deliver customer empowerment across multiple touchpoints, driving increased engagement, satisfaction, and loyalty.
Agenda:
- What are the most important things that application delivery organizations should do in partnership with the CMO and interactive marketing to help their firms empower customers and drive deeper engagement with agile marketing?
- What best practices are application development teams using to design and deliver improved customer experiences?
- How should app delivery teams reconcile this need for stronger design with agile processes and continuous delivery?
- How can your mobile application strategy empower customers and the business?
- How can you better exploit emerging application platforms, including cloud, to empower customers and the business to enable rapid change?
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