Skip to main content

Save or Share this Report

WEBINAR: The Collaborative Economy Will Drive Business Innovation And Growth

June 2, 2014

Primary author headshot


Over the past two decades the Internet triggered a tectonic shift in the concept of networking that redefined how companies market and sell products. More recently social media, mobile, and cloud have fundamentally changed the concept of collaboration enabling companies, their workforce, customers, and partners to continuously interact to enhance and innovate products and services.

Rising customer expectations and faster product life cycles are forcing businesses to adapt to a new style of business that Forrester calls the collaborative economy. This Webinar outlines the core dynamics framing the collaborative economy and the implications for CIOs and their business partners.


  • The Age Of The Customer Gives Way To The Collaborative Economy
  • Old Age Collaboration Strategies Failed To Deliver Value
  • Collaboration Helps Drive Continuous Business Innovation
  • Collaboration Drives More Macroeconomic Value

Key takeaways:

  • Collaboration is much more than unified communications.
  • Collaboration becomes part of the corporate strategy.
  • Collaboration will change the business culture.

Vendors mentioned:

Acision, Airwatch, CapGemini, Cathay Pacific, Cisco, DZ Bank, Ericsson, Hospital Authority Hong Kong, Merck, Mobileiron, Neustar, Nokia Solutions and Networks, Orange, Philips,, Symantec, Telefonica, and Unify.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 250.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.