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ON-DEMAND WEBINAR
The European Tech Market Outlook For 2019 And 2020
3% Growth In 2019 Will Slow To 1% In 2020
Original Broadcast Date: August 19th, 2019
Andrew Bartels
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Description
This webinar covers Forrester’s latest forecast for business and government purchases of tech goods and services in Europe overall and by country for 2019 and 2020, including our projections for new project versus tech MOOSE spending and for business technology versus back-office technology spending.
Key takeaways:
- Slowing economic growth in Europe and a likely no-deal Brexit will weaken tech market growth in 2019 and especially in 2020.
- Sweden’s tech market will do the best, with the UK’s and Italy’s tech markets poised to fall in either 2019 or 2020.
- Purchases of business technology to help firms win, serve, and retain customers will grow by 6% to 7%.
- Cloud adoption will grow in the European tech market but still lag behind the US.
- CIOs and their business partners should plan for small increases in their 2020 tech budgets.
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