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The need to build a sound business case to prove value before investing in CRM process and technology changes — what Forrester calls Total Economic Impact™ (TEI) — is a perennial topic of inquiries from our clients. They tell us that during difficult economic times they need bulletproof financial arguments to get funding for their projects. They want to know how to pinpoint the best opportunities for creating business value and how to put the right metrics in place to track their success.
Every CRM business case must answer four critical questions: What are the business benefits? What is the impact on IT or project costs? Is future flexibility increased or decreased? How will risks be mitigated?
In this Webinar, we share Forrester's approach to business justification for CRM initiatives. We've assisted dozens of clients in developing a business case for investing in CRM technology solutions and compiled a database of benchmark values that you can use to estimate the economic impact of CRM.
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As the economy recovers, what are the key trends that will drive customer relationship management (CRM) strategies and technology adoption in 2010? Business and IT professionals who support customer-facing business processes must take into account 11 key
This webinar shows attendees how to optimize Forrester’s research and resources when evaluating and selecting a value stream management (VSM) platform.Key takeaways:Explore a list of the key players in the VSM market.Learn how to maximize Forrester’s research and resources, particularly the recent VSM Wave, to identify the right VSM platform for your organization.Vendors: Atlassian, Broadcom, CloudBees, ConnectALL, Digital.ai, GitLab, Harness, HCLSoftware/IBM, Jellyfish, Micro Focus, Planview, Plutora, ServiceNow, ZenhubTarget audience level: all levels
In 2022, Web3 frequently dominated the headlines for all the wrong reasons. Leaving aside the travails of centrally controlled entities, hardly a day went by without some form of exploit that resulted in (sometimes considerable) funds being exfiltrated from protocols and services running on public blockchains. Fundamental Web3 design and governance issues also had unwanted side effects. This matters, even if Web3 or decentralized finance (DeFi) as such aren't on your agenda for 2023: Any enterprise engaged in, or planning, NFT-related activities may end up suffering the consequences of basic security deficiencies.Key takeaways:Hear about the most serious security breaches of 2022 and what caused them.Learn what you can do to prevent such incidents, or at least mitigate the consequences.Understand why Web3 won’t succeed unless there's a step change in how process designers and developers approach security. Target audience level: beginner and intermediate
So, your enterprise wants to become data-driven. You can implement the best data platforms, hire great people, and use the most sophisticated analysis techniques, but it’s all for naught if faulty analysis and human cognitive biases get in the way. The result? Poor business insights and data-driven decisions. Join this webinar to learn about seven data analysis failures to avoid. How many of these seven do you and/or your organization succumb to?Key takeaways: How human cognitive biases can lead to poor data analysis Seven data analysis failures to avoid (or exploit) Target level audience: beginner and intermediate