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Price: $250 (USD)
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Forrester's Forrsights surveys show that enterprises are turning to the cloud for speed and lower costs — but are the savings really there? The answer isn't always obvious; it might be that your internal costs are actually lower. If you're considering an investment in cloud computing, attend this webinar to understand when and how the cloud will save you money. The answer depends on the characteristics of the workloads you deploy and how well you control the total costs in your own data center and with a potential provider.
In this webinar, we explain how you can use Forrester's Relative Cost of Operations methodology to see how cloud costs can differ depending on your usage patterns and the cloud options you select. The result: Pay-per-use cloud services will cost less for many workloads, but only if you use them in the right situations and buy them the right way. We introduce you to our cloud cost modeling tool, a framework for calculating your current internal costs and comparing them to typical costs in the public cloud.
Learn what the major cost categories are, how to estimate them, and which ones are often overlooked or underestimated. After attending this webinar, you can customize our modeling tool with your infrastructure details to build a stronger business case for cloud computing in your organization.
Agenda:
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Personalization is table stakes in B2B, and it need not involve personally identifiable information to be effective. AI-powered personalization capabilities are enabling more relevant interactions and better conversations throughout the customer lifecycle, helping organizations deliver increasingly contextual interactions with immediate value.Key takeaways:Insights into B2B buyer expectations for and attitudes toward personalizationThe personalization techniques that B2B marketers find to be most impactfulTarget audience level: intermediate
Brands that have historically distributed through wholesale channels continue to embrace the pandemic-led trend of placing a significant focus on digital commerce in three key areas: sales on e-commerce marketplaces, wholesale dot-com sites, and direct-to-consumer (DTC) businesses. In this webinar, we analyze brand manufacturer attitudes toward each channel of distribution and their commitments to brand protection.Key takeaways:Learn the benefits of DTC e-commerce.Determine if a DTC strategy would fit your brand.Understand the pros and cons of selling through third-party marketplaces.Learn how to control and protect your brand.Target audience level: intermediate
Private sector security leaders in all industries — not just critical infrastructure — must recognize and prepare for more brazen and frequent nation-state cyberattacks driven by geopolitical conflict. This webinar reviews how organizations can better defend against these threats along with the potential regulatory backlash from governments.Key takeaways: How to identify which nation-state attackers will target your organizationWhat types of attacks major nation-states use on private companies for geopolitical meansHow nation-state attacks will lead to a regulatory backlash affecting the private sectorHow to use Forrester’s model to defend against nation-state threats to prepareTarget audience level: intermediate
Many clients are moving from marketing qualified leads to buying groups and opportunities. With this transformation, questions come up such as: How do we convince sales to make this revenue transformation? What technology do we need to make implementing this process easier? How is an opportunity different from accounts? Join us for this webinar to better understand and evaluate Forrester’s B2B Revenue Waterfall. Key takeaways: Learn about the B2B Revenue Waterfall.Gain insight into the top questions clients ask when adopting the B2B Revenue Waterfall.Target audience level: intermediate
Gen Z employees, the generation born between 1997 and 2012, are entering your organization and will account for 27% of the workforce by 2025. To counter the myths and misconceptions about Gen Z, we surveyed thousands of Gen Zers in multiple countries.In this webinar, we present the results of this research. Understanding this data will help you successfully integrate Gen Z employees and reap the benefits that Gen Z can deliver.Key takeaways: Learn how integrating Gen Z employees can help you to:Narrow the skills gap in your organization.Transform your workforce toward a digital mindset.Elevate your diversity and inclusion efforts.Create a more resilient workforce.Target audience level: intermediate
It is critical for leaders to constantly navigate their firms through prevailing market headwinds. Forrester’s tech insights and econometric research (TIER) discusses the ever-evolving budgetary demands and constraints, evaluating the risks and opportunities that are reshaping planning strategies.Key takeaways:Learn what critical indicators lead and lag budget performance.Learn where and when to create future opportunities, and where and when to capture current opportunities.Learn why and how an option-oriented budget strategy can offset demand shifts and changing constraint dynamics.Target audience level: all levels