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Past Peer Discussion
Best Practices In Marketing And Sales Data Strategy And Management
Original Broadcast Date: January 24th, 2024
Ross Graber
VP, Principal Analyst
Simon Daniels
Principal Analyst
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Description
It is widely recognized that data remains among the most valuable assets of any business. Findings from Forrester’s Marketing Survey, 2023, revealed that 29% of global B2B marketing decision-makers believe that improving the quality of buyer, customer, partner, and market data is necessary to support their marketing priorities over the next 12 months.
Join Principal Analyst Simon Daniels for this interactive discussion with other B2B marketing leaders exploring challenges and best practices in relation to data acquisition, unification, maintenance, and access. Please bring your own questions, learnings, and recommended practices to share with the group.
Peer discussions are available exclusively to Forrester Decisions VIP leader and leader license holders for their own participation.
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