hours of maintenance; Southern Company increased business through Black-owned suppliers by 26%; Sydney Water reduced workers’ compensation claims by 20%.

Industries represented include energy and mining, financial services and insurance, healthcare, high-tech and primary goods manufacturing and pharma, professional services, as well as utilities and telecom. These B2B marketing leaders are recruited to participate in quantitative and qualitative data engagements in English over the course of 2026 and are compensated for each engagement.

Utilities leverage automation to monitor grids, control smart meters, and optimize energy distribution, enabling faster responses and more reliable service. Building controls. Networking infrastructure connects everything from conference room technology to HVAC, security cameras, and door locks. When these systems share a reliable network, they can communicate smoothly, adjust settings in real time, and stay coordinated across the entire building.

Additionally, many are launching new green products and services (27%) and improving materials sourcing and efficiency (26%). Other notable actions include managing energy transitions (26%), reducing scope 1 and scope 2 carbon footprints (26%), and increasing carbon footprint reporting of products and operations (26%). This graphic has an associated spreadsheet that includes all data presented. Please access the spreadsheet for details. Figure 8

APAC consumers outside of China are expected to buy over 1 million Chinese EVs in 2026, driving the production of infrastructure in China for charging, storage, energy generation, and autonomous vehicles. Despite sovereignty concerns, Forrester expects APAC enterprises to mirror consumers’ focus on utility, price, and innovation and adopt Chinese technology even more broadly.

Industries represented include energy and mining, financial services and insurance, healthcare, high-tech and primary goods manufacturing and pharma, professional services, as well as utilities and telecom. These B2B marketing leaders are recruited to participate in quantitative and qualitative data engagements in English over the course of 2026 and are compensated for each engagement.

Buyers in energy and mining are significantly more likely to cite price as an area of dissatisfaction (29%) than buyers in any other industry. In contrast, buyers in utilities and telecommunications and financial services report far lower levels of price dissatisfaction (17% and 16%, respectively). In industries with elevated price dissatisfaction, providers should emphasize predictable pricing, contract clarity, and ongoing value communication.

Industries represented include energy and mining, financial services and insurance, healthcare, high-tech and primary goods manufacturing and pharma, professional services, as well as utilities and telecom. These B2B marketing leaders are recruited to participate in quantitative and qualitative data engagements in English over the course of 2026 and are compensated for each engagement. NewtonX recruited and manages this community.

Industries represented include energy and mining, financial services and insurance, healthcare, high-tech and primary goods manufacturing, pharma, professional services, and utilities and telecom. These B2B marketing leaders are recruited to participate in quantitative and qualitative data engagements in English over the course of 2026 and are compensated for each engagement. NewtonX recruited and manages this community.

Industries represented include energy and mining, financial services and insurance, healthcare, high-tech and primary goods manufacturing and pharma, professional services, and utilities and telecommunications. These B2B marketing leaders are recruited to participate in quantitative and qualitative data engagements in English over the course of 2026 and are compensated for each engagement.