Jon is vice president and director of Forrester's Total Economic Impact (TEI) practice. His focus over the past seventeen years at Forrester has been on developing methodologies for measuring and communicating the value of technology to IT strategy and planning executives as well as product marketing professionals. Jon also covers financial risk measurement tools for technology investments.
It’s more important than ever to utilize a consistent, repeatable evaluation process to make the best decisions, achieve the desired results, and share those results with colleagues, partners, or customers.
To justify a technology investment, buyers traditionally estimate the expected impact or return on investment (ROI) within their own organization's four walls, typically to IT itself and end users in the business. The rise of pervasive technology, deliver
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