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Katie Linford

Principal Analyst

Katie has more than 18 years of broad marketing technology experience in solutions, implementation, and operations across multiple industries.

Previous Work Experience

Katie joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she was a senior marketing technology leader at Whole Foods Market focusing on platform management, and gained deep experience in technology selection, evolution, and efficiency — and business and technology process design in an Agile environment. Katie helped lead the growth and transformation of the marketing and digital technology departments as well as the architecture, definition, delivery, and operations for multiple large-scale cross-functional technology solutions.

Before her time at Whole Foods Market, Katie led digital marketing technology at Advanced Micro Devices (AMD). There she defined and managed AMD’s global marketing technology strategy, including digital experience and brand management, information technology coordination, prioritization, and technology selections. Katie created and established AMD's digital marketing technology team and processes to consolidate marketing technology operations, objectives, and management, and was responsible for marketing/information technology relationships management. During this time, Katie also authored and taught Microsoft collaboration technology courses to global industry audiences.

Education

Katie has a degree in English literature from St. Edward’s University in Austin, TX.

Katie has more than 18 years of broad marketing technology experience in solutions, implementation, and operations across multiple industries.

Previous Work Experience

Katie joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she was a senior marketing technology leader at Whole Foods Market focusing on platform management, and gained deep experience in technology selection, evolution, and efficiency — and business and technology process design in an Agile environment. Katie helped lead the growth and transformation of the marketing and digital technology departments as well as the architecture, definition, delivery, and operations for multiple large-scale cross-functional technology solutions.

Before her time at Whole Foods Market, Katie led digital marketing technology at Advanced Micro Devices (AMD). There she defined and managed AMD’s global marketing technology strategy, including digital experience and brand management, information technology coordination, prioritization, and technology selections. Katie created and established AMD's digital marketing technology team and processes to consolidate marketing technology operations, objectives, and management, and was responsible for marketing/information technology relationships management. During this time, Katie also authored and taught Microsoft collaboration technology courses to global industry audiences.

Education

Katie has a degree in English literature from St. Edward’s University in Austin, TX.