Have you mastered buying mayhem? If so, take the opportunity to showcase your company’s achievements by applying to be recognized in Forrester’s B2B Summit 2026 Awards.
The 2026 B2B Return On Integration Honors & B2B Programs Of The Year Awards
The 2026 B2B Return On Integration Honors showcase organizations that have achieved strong marketing, sales, customer, and product alignment and, as a result, have improved company performance.
Specific criteria include:
- A focus on aligned marketing, sales, customer, and product goals.
- Demonstrated integrated marketing, sales, customer, and product functions across the organization (must include two or more functions).
- Measured metrics to tell the story of the organization’s success.
A C-level representative (or direct report to the CEO) for each Return On Integration Honoree company will discuss their organization’s alignment efforts and results in a keynote panel during B2B Summit (there may also be the potential for a “deeper dive” presentation session led by team members involved with executing the program). A complimentary ticket to the event will be provided for the C-level representative.
The 2026 B2B Programs Of The Year Awards recognize outstanding achievements in a particular area of marketing, sales, customer engagement, and product functions based on use of innovative frameworks and best practices to improve functional performance.
One representative for each B2B Program Of The Year Awards winning company will be asked to join an interview-style breakout session during B2B Summit. A complimentary ticket to the event will be provided for this individual.
Submissions are now closed.
The 2026 B2B Return On Integration Honors Award Winners
Amazon Ads, a leading provider of advertising solutions, identified a growth opportunity among service-based small and midsize businesses (SMB) who felt marketing initiatives were inaccessible and too time-consuming for their team. In response, the company repositioned its value proposition around customer connection and outcomes. The “Matches Are Made” campaign brought this shift to market. As a result, Amazon Ads increased unaided awareness, improved opportunity conversion, and drove significant growth in Sponsored TV revenue among service-based advertisers.
Lucia Ying, Head of Americas SMB Marketing and Global SMB Brand
Rockwell Automation, a global leader in industrial automation and digital transformation, set a new standard for cross-functional collaboration in support of revenue generation and operational efficiency. Across marketing, operations, IT, business units, regions, success enablement, inside sales, and more, the team rallied around a transformational CRM initiative with newly automated workflows and unified reporting. This has led to significantly improved match rates for account targeting, accelerated sales opportunity progression, and reduced cycle times while also growing average deal size.
Brian Hovey, VP, CMO
ServiceNow, a leading provider of solutions that orchestrate how work flows across enterprises, transformed partner-led growth through a strategic initiative focused on partner marketing experience. By launching a unified, AI-enabled platform as a single “front door” for marketing enablement, campaign execution, and performance visibility, the company eliminated fragmented tools and manual processes. As a result, partner self-service adoption increased, partner campaigns accelerated, and partner-generated demand scaled while strengthening cross-functional alignment, reducing operational costs, and enabling consistent, measurable global partner engagement.
Marc Monday, GVP AMS Partnerships & Channels
The 2026 B2B Programs Of The Year Award Winners
IBM — B2B Marketing Executives Winner.
IBM will share how it pivoted marketing planning from activity-centric decision-making to an audience‑centric go-to-market strategy, realigning investment and execution to drive stronger revenue contribution, improved ROI, and greater efficiency.
Paul Ambraz, VP of Investment and AI Transformation
Autodesk — Content Strategy and Operations Winner.
Autodesk will share how it transformed fragmented content creation into a centralized, AI‑powered content center of excellence that speeds production, optimizes reuse, and connects content impact to sales pipeline and revenue outcomes.
Laura Mitchell, Senior Director of Content & Community
Verizon Business — Customer Engagement Winner.
Verizon Business will share how it replaced reactive, survey-based NPS with an AI-driven Customer Experience Index that anticipates customer needs, guides proactive outreach across teams, and drives measurable improvements in experience, retention, and growth.
Kothai Sriramachandran, Senior Director of Business Intelligence
Natalie Sartain, Director of Business Intelligence for Experience Strategy
Workiva — Demand and ABM Winner.
Workiva will showcase how it transformed its revenue process from a lead focus to buying groups and opportunities. This change has driven greater marketing and sales collaboration and improved pipeline efficiency and value.
Mikayla Wilson, Senior Marketing Operations Manager
Nasdaq — Portfolio Marketing and Product Winner.
Nasdaq will showcase how it unified product innovation and go‑to‑market execution through its Future of the Boardroom campaign, delivering product‑market fit, accelerating AI adoption, and driving measurable pipeline and brand impact.
Athen Bozoglu, Head of GTM Marketing
Jeffrey Davenjay, Senior Manager, Marketing
ADP — Revenue Enablement Winner.
ADP will share how it transformed sales leadership and coaching with AI‑powered, deal‑centric revenue enablement: driving measurable gains in win rates, deal size, and sales execution consistency at enterprise scale.
Michael Wallington, Division Vice President – Global Sales Operations
AppFolio — Revenue Operations Winner.
AppFolio will share how its Unified Customer Experience workstream aligned go-to-market teams and eliminated duplication while driving measurable gains in acquisition, growth performance, and execution predictability.
Brian Koupal, Vice President, Marketing Operations
Kevin Ellett, Vice President, Revenue Operations
Hear from past award winners on what the recognition has meant for their organizations.
FAQ
No, the awards are open to both clients and non-clients!
Yes, the questions can be viewed by downloading the nomination packet.
Shortlisted nominees are selected on the qualitative and quantitative depth of their nominations.
A judging panel of Forrester experts will shortlist organizations and then interview them, if necessary, to carefully select award recipients.
A proprietary, quantitative, and qualitative scoring methodology will be applied to all applications.
No. All responses are treated as strictly confidential. If we wish to use anything from our conversation in published research, we will ask for your explicit permission.
Winners will be notified in February 2026.
The winning organization will be interviewed on stage during a keynote for B2B Return On Integration Honors and/or breakout session for B2B Program Of The Year at this year’s event.
Yes, the keynote session B2B Return On Integration Honors with the winning organization will be recorded and accessible via the digital platform. The breakout session B2B Programs Of The Year will not be recorded.
Award winners and their speakers will receive three complimentary passes to use for their speakers and any additional team members. B2B Return On Integration Honors and Programs Of The Year Award winners will receive one night’s hotel stay per participating speaker. All winners are responsible for their travel expenses.
Organizations that apply for the B2B Return On Integration Honors must be willing to have a senior executive discuss their company’s alignment efforts and results in a keynote panel on stage at Forrester’s B2B Summit North America 2026 event, while those selected for the B2B Programs Of The Year Awards must be willing to have a representative participate in an interview-style breakout session.
These awards are open to B2B organizations across industries that have a strong presence in North America. The winning team must be willing to travel to the Summit in Phoenix, Arizona.
Additionally, Forrester hosts Return On Integration Honors and B2B Programs Of The Year Awards at our B2B EMEA and B2B APAC Summits. Please visit the respective sites for more information on submission for 2026 or email events@forrester.com.
Email events@forrster.com
Forrester Awards
Looking for inspiration to fuel your growth? Forrester annually recognizes organizations and individuals excelling in growth strategy and execution. Explore our award categories and view the achievements of our past winners.