CX North America

June 16 – 18  |  Live Virtual Experience

About the Forum

In 2020, Forrester will create the largest single CX flagship event in North America: CX 2020. Consolidating our multiple successful CX properties into one flagship event will allow for the most powerful opportunity to drive acceleration in learning, engagement, and discovery onsite with over 50 Forrester analyst experts and 1,500 CX executives and leaders for three days of cutting-edge, interactive customer experience programming. Topics will include everything from journey mapping and performance measurement to values and creative work, making this the must-attend CX event in North America in 2020.

We decided to hold CX North America virtually after careful deliberation and mainly because of the following reasons:


  • The safety and well-being of our community is our top priority. In light of travel restrictions, corporate travel bans, and guidance on social distancing due to the ongoing COVID-19 pandemic, we believe providing a virtual experience is a better alternative to ensure the safety of the participants.


  • CX professionals rely on CX North America to help them to unlock the transformative power of customer experience. The decision to hold CX North America as a virtual conference was made to honor our commitment to these leaders and provide the best possible alternative under the current circumstances.

The online event will provide the same CX North America experience that our attendees have come to expect. We have made significant investments in a robust, user-friendly platform that will allow attendees to have access to:  


  • All keynotes and track sessions 


  • An interactive marketplace and show floor experience 


  • Analyst 1:1s to meet and discuss priorities 


  • Virtual networking opportunities to interact and collaborate with other participants in real-time for a fully immersive experience.   

Forrester defines a virtual conference as a fully immersive experience. Delivered via a sophisticated and secure cloud-based platform, CX North America will offer attendees advanced experiential and networking opportunities beyond video conferencing, screen shares, or webinars. It offers all the core components that have become the hallmark of CX North America including access to external keynote speakers, analyst 1:1s and community engagement.   The main difference between a live and a virtual event is that the attendees can access the virtual conference from anywhere in the world on any computer or mobile device rather than a physical location.

All attendees registered for CX North America will automatically be registered to attend the virtual CX North America. Details of how to access the event and helpful tips to maximize your experience will be shared in the coming weeks. If you haven’t registered yet, you can here or from the register button on the CX North America site.

If you can’t attend the live conference starting June 16, 2020 you will still have access to all the sessions and content on demand so you can view them at your own convenience.

If you have questions before CX North America, please contact us at During the virtual event, links to real-time support will be available.

We will endeavor to publish a program outline in early 2020, which clarify our content’s structure in terms of topics and timing. A final program will be published at least one month prior to the forum.

Visit our Sponsors tab above, send our sponsorship team an email at, or call us at +1 (888) 343-6786, and a member of the team will get back to you as soon as possible.

There are various agenda items that feature outside speakers. If we’re seeking speaking opportunities, check the Speaker page on the site for a “call for speakers”.  If you are a vendor or agency, please contact our Sponsorship team ( to learn how you can get involved in Forrester’s Forums.

We encourage you to share your excitement on social media using our hashtag #ForrCX.

We offer complimentary press passes for certain media outlets. Contact to learn more.

Who attends?

If you are responsible for or are working on some of the following, you should attend:

  • Chief customer officers
  • VPs and directors of enterprise wide CX
  • VPs and directors of customer service support
  • VPs and directors of customer insights and analysis
  • CMOs, VPs of marketing, and other professionals with responsibility for end-to-end customer brand and experience
  • Design leaders and teams responsible for customer facing
  • Product and experience design in both digital and physical channels
  • Senior-level executives responsible for digital channels
  • Senior-level executives responsible for setting organizational strategy
  • Senior-level executives responsible for driving consumer sales and profitability
  • Marketing and strategy leaders charged with understanding customers’ needs

But don’t stop there! Speak to one of our team members to find the best fit for you at our event. Email us at or call us at +1 (888) 343-6786. A dedicated member of our team will learn more about what you are working on and will be sure to point you in the right direction.


Yes, this event is open to the public.

Click “Register” above. Select the “I need to purchase ticket(s)” option. You can purchase one ticket,or continue to add additional attendees before you complete your registration profile(s) and enter payment information. All attendees will receive a unique confirmation email with their unique reference number.  If you cannot locate the confirmation email, please check your spam folder, or email to have it re-sent.

Our standard ticket pricing is:

Client Pricing: $2,450
Non-Client Pricing: $2,650
Government, Education, and Nonprofit: $2,250

Purchasing a ticket before our Early Bird deadlines can save you money. No code is required to qualify for the early rates.  To view our full pricing menu and special promotions, please see the overview page.

It depends. Current Forrester clients may have access to event tickets as part of their overall account relationship. If your company is a Forrester client and you are not sure if you have access to a ticket, please email your dedicated account team or email us at If you have confirmed you have an available ticket or service units that can be used, register online by selecting the option, “I have a pre-purchased ticket or service units to use.” Your registration will be pending until you receive a confirmation email indicating your available event ticket or service units have been processed.

Yes, we offer a “5 for 4 Package.” When four colleagues from the same company register for an event at the same time, a fifth colleague may attend free of charge. This discount applies to credit card or check payments only. Group discounts cannot be combined with other offers, including Early Bird and sponsor rates. This promotion can be redeemed by using the promo code “5FORR4.”  Subsequent cancellation of any paying member of the team will result in a charge for the free attendee.

For other group sizes, send an inquiry to listing the event, the number of people who want to attend, and any budgetary requirements. A dedicated event sales representative will be in contact within two business days with options.

Tickets for Forrester events tend to sell out in advance. Please don’t wait too long to purchase a ticket if you are sure you want to participate.

No. Each event registration is for one person only. Event tickets may not be split or shared.

Tickets purchased for a specific event can be transferred to a colleague at any time prior to the event. To transfer your pass to a colleague, please click here. You’ll need to enter the email address used at registration and the reference number provided in your confirmation email. Or email for help.

If you are unable to attend and want to transfer your ticket to a different Forrester event, please email to inquire which events the ticket may be valid for.

Refer to our cancellation and refund policy here. Please contact us to submit all cancellation requests.

To view our event registration terms and conditions, please click here. To view Forrester’s privacy policy, please click here.