Trends Report

Security Strength And Ease Benchmark: US Online Retailers 2017

Retailers' Customer Website Security Practices Need To Improve

June 15th, 2017
Andras Cser, Vice President, Principal Analyst
Andras Cser Vice President, Principal Analyst
Merritt Maxim, VP, Research Director
Merritt Maxim VP, Research Director
Alexander Spiliotes, null
Alexander Spiliotes
With contributors:
Stephanie Balaouras , Laura Koetzle , Fiona Swerdlow , Brendan Witcher , Salvatore Schiano , Peggy Dostie

Summary

According to Forrester Data Online Retail Forecast, 2016 to 2021 (US), online retail sales have grown 15% year-over-year since 2015. As retailers expand their digital offerings and work to attract more customers, they must offer secure, customer-friendly websites or risk losing business. In this report, we evaluate Amazon, The Home Depot, Macy's, Staples, and Walmart to see how their online channels meet Forrester's security and ease criteria.

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