Landscape Report

Now Tech: Customer Analytics Service Providers, Q2 2021

Forrester's Overview Of 40 Customer Analytics Service Providers

April 20th, 2021
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Srividya Sridharan , Aldila Yunus

Summary

You can use customer analytics service providers to solidify your customer data foundation, build and deploy analytical models, and embed insights into customer experiences. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer insights (CI) professionals should use this report to understand the value they can expect from a customer analytics service provider and to select one based on size and functionality.

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