Trends Report

Digital Go-To-Market Review: Consumer Electronics Brands, 2021

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

February 2nd, 2021
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
With contributors:
Fiona Swerdlow , Nicole Murgia

Summary

Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester’s Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on consumer electronics brands that sell items like phones, speakers, and televisions. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.

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