Trends Report

The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever

July 14th, 2020
Stephanie Balaouras, VP, Group Director
Stephanie Balaouras VP, Group Director
Laura Koetzle, VP, Group Director
Laura Koetzle VP, Group Director
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
Martha Bennett, VP, Principal Analyst
Martha Bennett VP, Principal Analyst
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
Sam Higgins, Principal Analyst
Sam Higgins Principal Analyst
Leslie Joseph, Principal Analyst
Leslie Joseph Principal Analyst
Tom Mouhsian, Principal Analyst
Tom Mouhsian Principal Analyst
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
Anjali Lai, null
Anjali Lai
With contributors:
Brian Hopkins , Frederic Giron , Enza Iannopollo , James McQuivey, PhD , Alla Valente , Melissa Bongarzone , Melissa Parrish , Reineke Reitsma , Rachel Birrell

Summary

The pandemic has already forced firms and policymakers to do things that were previously considered impossible. This is just the beginning. Given its gravity, the effects of COVID-19 — along with other unpredictable eruptions of systemic risk — will continue to surface over the next decade. In this report, we outline how changes in customers, experiences, work, technology, and business resiliency will alter business permanently over the next five years and beyond.

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