Trends Report

Brief: Simplify Your Loyalty Technology Buying Decision

Align Technology With Loyalty Management And Marketing Priorities

May 11th, 2015
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
With contributors:
Srividya Sridharan , Rusty Warner , Samantha Ngo

Summary

Technology plays an integral role in managing and executing loyalty programs and strategies. But as the importance of earning customer loyalty grows, so does the number of technology companies promising to drive loyalty through improved customer experience, engagement, and retention. As a result, customer insights (CI) pros are confused about how they should approach their loyalty technology buying. This brief will help buyers understand the core components of a loyalty technology platform and highlights types of technologies they can use to execute their loyalty strategies.

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