Forecast Report

Global Tablet Forecast 2015 To 2018: Despite Market Volatility, Tablets Are Big In Business

Company-Owned Tablets Co-Opt The Energy Of Consumerization

July 13th, 2015
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
Michael O'Grady , Thomas Husson , Andrew Hewitt , Christopher Voce , Julie Ask , Amy Mills

Summary

In 2013, it seemed like tablets were taking over the world, threatening the PC's position with the workforce. But the overall tablet market plateaued in 2014 and remains slow-growing and tepid in 2015. However, infrastructure and operations (I&O) leaders shouldn't be distracted by quarterly shipments; tablet usage across the entire market will only continue to grow. In enterprise settings, bring-your-own-device (BYOD) will continue to be a prominent practice among information workers. And company-owned tablets are growing at a much faster rate than the overall market. This report forecasts the overall tablet market through 2018 and offers I&O leaders insight into how to construct a tablet strategy, which tablets to purchase, and how to make tablet deployments successful.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.