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For eBusiness & Channel Strategy Professionals

Predictions 2017: Mobile Is The Face Of Digital

November 1, 2016

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This is the Landscape report in The Mobile eBusiness Playbook For 2017.

Why Read This Report

Mobile is the face of digital: the core of customer experience for leading firms across a breadth of industries. Consumer app fatigue is forcing digital business professionals to offer a portfolio of mobile experiences that go beyond apps and depend on ecosystem partners, pull mobile in-house, operate as a collection of synced Agile teams building better customer experiences — not just digital ones — and collaborate closely with technology counterparts. They'll compose (not code) them using APIs like Lego bricks — breaking from the monolithic models of today.

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