Predictions Report

Predictions 2017: The Line Between Digital And Physical Retailing Will Vanish

November 1st, 2016
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
Julie Ask, null
Julie Ask
Brendan Miller, null
Brendan Miller
Laura Naparstek, null
Laura Naparstek
Anjali Yakkundi, null
Anjali Yakkundi
With contributors:
Christopher Mines , Sam Wolken

Summary

Retail eBusiness pros in 2017 will face numerous challenges, from wooing cautious consumers and creating rich personalized customer experiences to offering free and fast delivery (without breaking the bank) in the battle for customer loyalty. They must also pivot (even if painfully) to true mobile-first thinking and managing through the still-acute shortage of "digitally fluent" talent from operations to the C-suite. This brief outlines how retailers will tackle these issues, and it uncovers some areas that they will not have to deal with in the next year.

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