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For CMO Professionals

Predictions 2018: The CMO Bar Rises With More Pressure For Growth

Customer Obsession Disrupts Any Remaining CMO Complacency

November 6, 2017

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Why Read This Report

Customer obsession is the foundation of organizational success in 2018. This sets the stage for CMOs to step up as a leader of growth or quietly cede influence to another C-suite member, such as a chief growth officer. With customers craving close connections, the data floodgates opening, and talent in constant short supply, CMOs will remodel their organizations and strategies to stimulate one thing in particular — growth.

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Table of Contents

  • CMOs Will Grow Or Go In 2018
  • Visionary CMOs Will Focus On Experience And Emotion
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