Predictions 2018: The CMO Bar Rises With More Pressure For Growth

Customer Obsession Disrupts Any Remaining CMO Complacency
November 6th, 2017
Olivia Morley
Jeremy Swire
and Rachel Birrell


Customer obsession is the foundation of organizational success in 2018. This sets the stage for CMOs to step up as a leader of growth or quietly cede influence to another C-suite member, such as a chief growth officer. With customers craving close connect

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