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For eBusiness & Channel Strategy Professionals

Surprise — Retail Is Growing! Here's What It Means For Digital Businesses

Highlights From The Online Retail Forecast, 2017 To 2022 (US)

August 1, 2017


Why Read This Report

Retail is actually growing — all the reports of store closures notwithstanding. Consumer confidence is healthy, retail imports are up, and retail jobs are growing (if changing). Digital business retail pros who are having problems shouldn't blame their stores: The real culprits are your brand and the experience that you give your customers. This report outlines the continued growth of US retail, including highlights from Forrester's new US eCommerce forecast, and what retailers must do to grow and differentiate themselves from competitors.

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Table of Contents

  • Reports Of Retail's Death Are Greatly Exaggerated
  • Retailers Ignore That They're Failing On Five Fronts
  • Recommendations

  • You Can't Save Your Way To Growth: Invest In Reinvention
  • Supplemental Material
  • Related Research Documents

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