The Digitization Of The In-Store Experience
Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike
February 7, 2012
Why Read This Report
Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this vision, eBusiness leaders' and their peers' in-store operations are embarking on an aligned journey to digitize the in-store experience by empowering customers and sales associates alike with best-in-class mobile and interactive technologies. The business case for this investment is twofold: First to prevent the loss of in-store sales, and second to create an endless aisle where stores can capture sales for items beyond those on the shelf. This report will help eBusiness professionals identify best-of-breed in-store digital experiences and the technology behind them, as well as understand their role in building out these experiences.
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Table of Contents
- The Retail Experience Is Poised For Digital Transformation
- Retailers Embark On Storewide Mobile And Tablet Rollouts
- The eBusiness Team Will Be Instrumental In The In-Store Digital Journey
- Establish A Disciplined Approach To Assess Flashy New Technologies
- Supplemental Material
- Related Research Documents