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For B2C Marketing Professionals

The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

Twenty Technologies Underpin Modern Marketing

April 5, 2018

Why Read This Report

Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer obsession, but the hundreds of technology solutions present a tangled web of options for today's marketer. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the martech categories that support modern marketing. B2C marketers should use this report to help shape their firm's investment approach to these technologies.

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Table of Contents

  • Leverage Martech For Seamless Customer Brand Experiences
  • Select Martech That Offers High Business Value
  • Focus Martech Investments On Cross-Channel Capabilities
  • Supplemental Material
  • Related Research Documents

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