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For B2C Marketing Professionals

The Forrester Tech Tide™: Martech For B2C Marketers, Q3 2020

Tools And Technology: The Enterprise Marketing Technology Playbook

July 30, 2020

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This is the Tools And Technology report in The Enterprise Marketing Technology Playbook For 2021.

Why Read This Report

Marketing technology (martech) is critical to a firm's ability to plan, execute, and measure its marketing efforts. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 20 most used or talked-about technology categories that underpin moments-based marketing. B2C marketers should read this report to shape their firm's investment approach to martech.

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Table of Contents

  • A Note About The Global Pandemic
  • Leverage Martech To Create Memorable Consumer Experiences
  • Select Marketing Technologies That Offer High Business Value
  • Invest In And Maintain Martech With High Business Value
  • Experiment With Content Intelligence, MEA, And Others
  • Invest In Cross-Channel Campaign Management And Others
  • Maintain Loyalty Tech Platforms, Marketing Mix Modeling, And Others
  • Divest From Multitouch Attribution And SMMSes
  • Supplemental Material
  • Related Research Documents

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