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For B2C Marketing Professionals

The ROI Of Privacy

Business Case: The Customer Trust And Privacy Playbook

February 5, 2019


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This is the Business Case report in The Customer Trust And Privacy Playbook For 2019.

Why Read This Brief

Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must make a case for investment in customer trust and privacy beyond security and risk protocols. This report uses Forrester's Total Economic Impactâ„¢ (TEI) framework to help marketers justify investing in privacy to drive revenue and foster customer trust.

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