Best Practice Report

What Banks Can Learn From Retailers' Websites

Eight Marketing And Sales Tactics That Digital Banking Teams Should Borrow From Their Retail Peers

March 31st, 2015
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
Carrie Johnson , Alyson Clarke , Sucharita Kodali , Rachel Roizen , Adam Silverman , Audrey Blumstein

Summary

Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like top-level navigation, clear calls to action, and relatively efficient online account-opening processes. But a digital strategist's work is never done. Digital executives and teams should think "outside the bank" by looking at how digital teams in other industries succeed. This report outlines eight digital sales tactics used by leading online retailers and suggests ways that banks can adopt these concepts to improve sales on their public websites, downloadable mobile and tablet apps, and other digital touchpoints.

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