Summary
As B2C marketers navigate the AI boom, they need a clear plan for where and when they want to adopt specific AI use cases. To start, marketers should define the scope of their current AI adoption throughout their marketing technology (martech) ecosystem, then make a list of relevant AI use cases to adopt in an ideal future state and prioritize adoption accordingly. This interactive tool equips B2C marketers with a list of near-term and long-term AI use cases as well as a framework for mapping current-state adoption and future-state prioritization of AI in your martech ecosystem.
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