Best Practice Report

Collection: Banking Professionals Must Review Their Marketing And Customer Experience Budgets In The Wake Of The COVID-19 Pandemic

November 9th, 2020
With contributors:
Emily Collins , Oliwia Berdak , Chahiti Asarpota

Summary

Banking leaders with influence on marketing and CX budgets should use this research to adjust their spending in the wake of the COVID-19 pandemic. This collection of Forrester’s research aggregates our spending advice on more than 80 marketing- and CX-related technology, services, media, staffing, and data and research line items. We offer different spending advice for each item for companies in the survival, adaptive, and growth modes. Dive deeper into spending advice for your company by scheduling an inquiry with a Forrester analyst.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.