Planning Guide Report

Content Strategy And Operations: Planning Assumptions 2022

September 10th, 2021
Phyllis Davidson, VP, Principal Analyst
Phyllis Davidson VP, Principal Analyst
Lisa Gately, Principal Analyst
Lisa Gately Principal Analyst
Kathleen Pierce, Principal Analyst
Kathleen Pierce Principal Analyst
Christine Polewarczyk, null
Christine Polewarczyk

Summary

As B2B marketing, sales, and content leaders plan for 2022, they face more complexity than ever as they drive toward common business goals and address the challenges of optimizing content’s role in meeting those objectives. To align with buyers’ and customers’ increasing expectations, content planning, production, promotion, performance, and organizational preparedness must support the buyer’s journey, customer lifecycle, and all customer-facing functions that rely on content. In this report, we identify five content strategy and operations improvements that should be a top priority for forward-looking B2B organizations in 2022.

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