Trends Report

Design Gender Inclusive Products For UK Women Investors

Create Solutions For An Underserved Market

June 8th, 2023
Vijay Raghavan, Senior Analyst
Vijay Raghavan Senior Analyst
With contributors:
David Hoffman , Oliwia Berdak , Melissa Bongarzone , Aaron Suiter , Jen Barton

Summary

Fewer women invest than men even though investing is the main route to wealth accumulation and financial well-being. Targeting women with more tailored products, services, and marketing campaigns would help investment firms expand their customer base and grow revenue. Read this report to gain insight on the key preferences and behaviors of women investors in the UK and the actions wealth management firms must take now to better attract and retain them as customers.

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