Summary
The majority of B2B partner demand programs target only net new buyers, rather than partners’ customers. This ignores partners’ existing, loyal customer base, and represents a tremendous lost opportunity through partners. Indirect customer demand must become a top area of focus for partner ecosystem marketing leaders. In this report, we highlight the opportunity lost by ignoring indirect customer demand.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).