Events In Crisis: A Virtual And Digital Resources Toolkit

March 19th, 2020

Jessie Johnson Principal Analyst

Laura Cross VP, Principal Analyst

Rani Salehi Principal Analyst

Renee Irion Principal Analyst

Summary

The COVID-19 pandemic affecting all corners of the globe is having a significant impact not only on individuals’ everyday life but also on organizations’ ability to conduct business as usual. The new reality of travel restrictions and severely limited face-to-face interactions is forcing organizations to learn quickly about how to move in-person events online and market to buyers and customers exclusively digitally. To keep buyers and customers engaged remotely, marketers need to ramp up their digital tactics or risk losing revenue. This toolkit provides research and tools that organizations can use to optimize their virtual event and digital marketing strategies.

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