Best Practice Report

FMCG Customer Insights Leaders: Follow Six Best Practices To Tackle The Organizational Challenges Of Consumer Identity Resolution

December 15th, 2021
Raluca Alexandru, Analyst
Raluca Alexandru Analyst
With contributors:
Laura Koetzle , Joe Stanhope , Emily Collins , Merve Kandemir

Summary

The prospect of data deprecation and imminent technology change leaves customer insights leaders at fast-moving consumer goods (FMCG) firms caught between regulations, external stakeholder demands, and their own company objectives. Thus, FMCG customer insights leaders need a strategic approach to customer identity resolution. You can make substantial progress despite technical uncertainties because you can tackle identity resolution’s equally critical nontechnical elements right now. We outline six best practices for tackling the organizational challenges of data governance and consumer identity resolution.

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