Role Profile

Role Profile: B2B Marketing Operations Manager

April 4th, 2024
Vicki Brown, VP, Principal Analyst
Vicki Brown VP, Principal Analyst
Laura Cross, VP, Principal Analyst
Laura Cross VP, Principal Analyst
With contributors:
Cristina De Martini , Christian Jibilian , Ellen Lind

Summary

This role profile provides a job description and competencies for the B2B marketing operations manager, who is responsible for executing marketing operations tasks in a B2B organization. This role is responsible for increasing marketing’s business contribution by operationalizing and optimizing marketing strategy, processes, data, technology, and measurement to enable marketing to be more efficient and effective.

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