Predictions 2023: Trust

November 1st, 2022

Enza Iannopollo Principal Analyst

Alyson Clarke Principal Analyst

Allie Mellen Principal Analyst

Riccardo Pasto Principal Analyst

Sam Higgins Principal Analyst

With contributors:

Stephanie Balaouras , Mike Gualtieri , Isabelle Raposo , Peggy Dostie

Summary

The 2020s are off to a tumultuous start. Individuals have experienced extraordinary political and social upheaval, war on the European continent, the reemergence of infectious diseases, financial instability, scandals, and extreme weather events. Against this unsettling backdrop, citizens, consumers, employees, and partners will look to organizations they trust for stability and positive long-term relationships. Organizations that cultivate this trust will build unbreakable bonds with customers, attract the most dedicated talent, and create new business models with partners — all while minimizing risk. In this report, we explore Forrester’s predictions for trust in 2023.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.