Predictions 2023: Trust

The 2020s are off to a tumultuous start. Individuals have experienced extraordinary political and social upheaval, war on the European continent, the reemergence of infectious diseases, financial instability, scandals, and extreme weather events. Against this unsettling backdrop, citizens, consumers, employees, and partners will look to organizations they trust for stability and positive long-term relationships. Organizations that cultivate this trust will build unbreakable bonds with customers, attract the most dedicated talent, and create new business models with partners — all while minimizing risk. In this report, we explore Forrester’s predictions for trust in 2023.