Trends Report

Retail Recovery From The COVID-19 Pandemic Will Vary By US Metropolitan Area (Update As Of June 11)

June 16th, 2020

Summary

Retail recovery will depend on prior retail economy strength, the severity of the local COVID-19 outbreak, and efforts by the community and government to reduce spread. We estimate as of June 11 some metropolitan areas like Portland, Oregon and Washington, DC are better positioned than others to recover retail sales.

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