Revenue Development Representative

May 6th, 2022

Amy Hawthorne Principal Analyst

Vicki Brown VP, Principal Analyst

Malachi Threadgill

With contributors:

Mike Pregler , Rick Bradberry , Lisa Nakano , Maria Alexandrou , Arianne Burnette

Summary

This B2B role profile provides a job description for the revenue development representative (RDR) role, which engages, validates, and qualifies opportunities for inside, field, and/or channel sales teams. The RDR uses marketing engagement, intent signals, and designed cadences to engage, validate, and qualify buying groups responsible for making purchasing decisions.

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