Summary
This B2B role profile provides a job description for the revenue development representative (RDR) role. An RDR is a key component of the revenue development process for B2B organizations because RDRs are on the frontline — often the first voice and face of the business — engaging with buyers, validating information, populating buying groups, and qualifying opportunities for inside, field, and/or channel sales teams. RDRs rely on buyer intent signals, research, and personalized outreach to build account relationships using supporting business technology.
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