Best Practice Report

Best Practices For Sales Asset Lifecycle Management And Governance

June 28th, 2024
Kathleen Pierce, Principal Analyst
Kathleen Pierce Principal Analyst
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
Eric Zines, Principal Analyst
Eric Zines Principal Analyst
With contributors:
Mike Pregler , Evan Megan , Ellen Lind

Summary

Many organizations have deployed revenue enablement platforms to equip sellers with a single source of truth for sales content and readiness assets. Others use homegrown solutions or adapt technologies like cloud file shares. Revenue enablement platforms have improved content findability, seller efficiency, and cross-functional understanding. However, users of these platforms still face challenges, including ongoing issues with workflow integration. In this report, we discuss best practices for using Forrester’s Sales Asset Lifecycle Management And Governance Model to realize the full value of a revenue enablement platform.

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