Sales Asset Lifecycle Management And Governance Model

June 18th, 2020

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Nancy Maluso

Summary

Many organizations have deployed sales asset management (SAM) technology to consolidate storage and simplify the distribution of sales assets. Although SAM systems have met many expectations for driving rep efficiency and effectiveness, some key issues tied closely to rep engagement and long-term adoption remain. Some deployments have revealed gaps in information shared, redundancies in responsibilities, and information overload. In this report, we discuss how organizations can use the Forrester Sales Asset Lifecycle Management and Governance Model to realize the full value of their SAM system by implementing thoughtful, structured management processes.

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