Trends Report

The COVID-19 Crisis Will Stun Marketing, But Martech Investments Will Continue To See Slight Growth

August 19th, 2020

Summary

The COVID-19 pandemic will cause a significant drop in marketing spend across media, services, and headcount. Technology spending will suffer less, but with recovery unlikely before mid-2021, what does this mean for your martech investments? In this two-part audio series, Rusty Warner talks with Joe Stanhope and Shar VanBoskirk about the impact of the pandemic on marketing and how to get the most from your martech investments. Martech spending will suffer less due to the pandemic than marketing budgets for media, services, and headcount. For more information, read CMOs Should Increase Their Marketing Technology Investments In The COVID-19 Recession and schedule an inquiry.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.