Tech Tide Report

The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2020

July 30th, 2020
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
Jim Nail, null
Jim Nail
Ryan Skinner, null
Ryan Skinner
With contributors:
Emily Collins , Shar VanBoskirk , Cole Walsh , Melissa Parrish , Collin Colburn , Christine Turley

Summary

Marketing technology (martech) is critical to a firm’s ability to plan, execute, and measure its marketing efforts. The martech landscape is vast, and many technologies have great appeal. Marketers must see through the hype and pick the technologies that will provide the most value, not those that generate the most buzz. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 20 most used or talked-about technology categories that underpin moments-based marketing. B2C marketers should read this report to shape their firm’s investment approach to martech.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.