The Forrester Thought Leadership Development Model — Phase Three: Assess

Choosing thought leadership themes on instinct alone often results in themes that lack impact, relevance, or longevity. Organizations should use a fact-based approach to evaluate each identified theme across three dimensions: market context, buyers and customers, and organization. Each theme selected for activation should still pass internal validation to ensure organizational buy-in. In this report, we look at the third phase of the Thought Leadership Development Model — assess — in which organizations evaluate identified thought leadership themes with the support of internal stakeholders and determine which themes to activate.