How To Report

The Forrester Thought Leadership Development Model — Phase Three: Assess

October 15th, 2019

Summary

Choosing thought leadership themes on instinct alone often results in themes that lack impact, relevance, or longevity. Organizations should use a fact-based approach to evaluate each identified theme across three dimensions: market context, buyers and customers, and organization. Each theme selected for activation should still pass internal validation to ensure organizational buy-in. In this report, we look at the third phase of the Thought Leadership Development Model — assess — in which organizations evaluate identified thought leadership themes with the support of internal stakeholders and determine which themes to activate.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.