Trends Report

The Top Retail Tech Initiatives For 2021

Retail And Brand Professionals Reveal Their Priorities For Tech-Driven Commerce Initiatives In The Coming Year

August 19th, 2021
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

In spring 2021, we surveyed and interviewed retail and brand professionals to understand which tech-based initiatives they feel will be the top investments for the year. We identified, prioritized, and scored 39 of the most asked about commerce tech initiatives — the largest set of ranked priorities to date. This annual research gives digital professionals and commerce executives aggregated insights into the areas of digital transformation that other retailers and brands are prioritizing — and the reasons behind those.

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