VP, Business Partner Marketing, Canadian Imperial Bank of Commerce (CIBC)

With over 20 years of experience in marketing communications, sponsorship marketing, and community investment, I currently lead the product marketing teams at CIBC and Simplii Financial across all lines of business. I’m passionate about driving measurable business and marketing outcomes through insight-driven, omnichannel campaigns that span the customer journey—from acquisition to retention.

I thrive in the creative process and have a deep curiosity about what motivates consumer behavior. I have a special appreciation for bold, inspired advertising—Ryan Reynolds-level inspired. I am dedicated to giving back to the marketing community through mentorship, talent sponsorship, and active industry involvement. I serve as a director on the board of the Association of Canadian Advertisers and have previously judged prestigious awards such as the AToMiC Awards (2021), Effie Canada (2020), and the Canadian Marketing Association (CMA) Awards.

Earlier in my career, I was proud to be CIBC’s go-to for sponsorship and cause marketing—developing national campaigns and strategic initiatives such as the CIBC Run for the Cure, One Walk to Conquer Cancer, and Panamania, the arts and culture festival of the Toronto 2015 Pan Am Games. Helping raise millions for cancer research remains one of my proudest professional accomplishments