ON-DEMAND Webinar

2016 Trends For Customer Service

Original Broadcast Date:Feb 2nd, 2016
Follow analyst
Kate LeggettVP, Principal Analyst
Email
LinkedIn
X (formerly Twitter)

Log in to watch this webinar

Client log in

Welcome back. Log in to your account to continue.


Become a client

Become a client today for these benefits:

  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.


Purchase this webinar

This webinar is available for purchase ($300).

Description

Customers know what good service is and demand it from each interaction they have, over any channel or touchpoint that they use. But customer service organizations continue to struggle with balancing cost-control measures with customer satisfaction initiatives. This Webinar provides insights into the top 10 customer service trends for 2016.

Agenda:

  • Choose the right channels and touchpoints to deliver easy service.
  • Leverage insights and knowledge for effective service.
  • Use predictions and analytics to personalize customer service interactions.

Key takeaways:

  • Customer service requires a focus beyond operational efficiencies. Differentiated service drives higher levels of loyalty and company revenue.
  • Customer service must be increasingly effective, easy, and build an emotional bond with customers. Customers will increasingly explore emerging communication channels, and will expect proactive, and even preemptive service. Companies must leverage insights from past interactions, transactions, and connected devices to deliver upon these expectations.
  • The customer service technology ecosystem is in flux and shows signs of consolidation Delivering customer service involves a set of technologies that fall into three main software categories: queuing and routing, CRM customer service, and workforce optimization. We predict that these software categories will consolidate to facilitate the delivery of better customer service.

 

Technical information

You'll receive an email with dialing and Webex instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.